1951 
FLOWERS WILL MAKE ITA 
BETTER YEAR FOR You! 
S I begin to write the material for 
this catalogue it is the first day of 
1951, so I extend friendly wishes and 
sincere hopes for a peaceful and pleas- 
ant year to come. Looking ahead, it 
seems to me that we will all be seeking 
means to bring diversion from the fears 
of war, from the burden of high taxes, 
from the days, weeks and months of 
anxiety for friends and loved ones in 
the service of our country. 
Some of you make your livelihood, 
or at least part of it, from the growing 
of flowers and bulbs. For you it is 
necessary to think in terms of dollars 
and cents. For others the growing of 
flowers offers a means of diversion, a 
few hours of pleasant exercise and 
satisfying efforts devoted to producing 
something of beauty, something which 
will make you proud beyond words of 
expression. 
From some of my friendly competi- 
tors I have had words of discourage- 
ment and reports that business has 
been slow. The first business day of 
the new year brought to me a flood of 
O”WD 
A DEFINITION 
The power to choose the work I do, 
To grow and have the larger view, 
To know and feel that I am free, 
To stand erect, not bow the knee. 
To be no chattel of the State, 
To be the master of my fate, 
To dare, to risk, to lose, to win, 
To make my own career begin. 
To serve the world in my own way, 
To gain in wisdom, day by day. 
With hope and zest to climb, to rise, 
I call that PRIVATE ENTERPRISE. 
O*D 
mail from all sections of the country 
and I am confident that the gladiolus 
business will flourish during the com- 
ing year. Some sections of the country 
experienced rather disappointing cut 
flower business during 1950, while 
many growers reported that they had 
had one of their best seasons. 
In Milwaukee we had times of dis- 
tress on the cut flower market, not only 
for the glads, but for other flowers as 
well. It wasn't so much because sales 
lagged, as the fact that unseasonal 
weather often produced an excessive 
amount of flowers, more than the mar- 
ket could consume. Such times were 
followed by shortages and a resultant 
stretch of high prices. Our Milwaukee 
flower business is at an all time peak 
and I know that the flower business 
will prosper elsewhere. 
I recall during the early days of the 
last war when many of our prominent 
florists were fearful of what would 
happen to the flower business. At one 
meeting which I attended one of them 
made the dire prediction that “in an- 
