Se a cc 
Gardeners all know that if the soil is to 
feed the plants year after year, then the 
gardener must help the soil by supply- 
ing plant food. A large portion of the 
soil’s native fertility is lost each year 
through removal of plant growth, and by 
erosion and leaching. Seldom is a soil 
to be found which has not been ex- 
hausted of one or more of the vital plant 
food nutrients. 
Fortunately, plant feeding is a rather 
simple and easy job. While plants re- 
quire many different elements from the 
soil, these can be provided by just one 
complete, balanced plant food, such as 
Vigoro. Without odor or muss, modern 
complete balanced plant food takes care 
of all the vital nutrient needs of plants, 
regardless of the soil’s natural fertility 
level. 
The physical condition of the soil is 
also important. If it is low in organic 
matter, if it bakes and cracks when dry, 
or is too sandy, it can be improved by 
addition of humus and conditioning ma- 
terials such as peat moss, compost, and 
vermiculite, 
A Matter of BALANCED Diet 
Buying plant food for lawns and gardens 
is like buying food for your table. To 
keep healthy, you need a balanced diet 
- .. you would not think of keeping 
your children on an all starch diet just 
because it is cheaper. You know they 
need proteins and minerals, too, 
It is the same way with flowers and 
vegetables, too, They need many differ- 
New Hrocess VIGORO | 
Complete Plant Food = | 
FINEST FOR LAWNS, FLOWERS, VEGETABLES 
- lawns. New Process Vigoro is practically dust-free. 
New Process Vigoro is the result of a Swift re- 
This means the particles roll off the blades readily 
search program aimed at making Vigoro easier to 
use and to assure uniform distribution of the 
plant food nutrients . . . the various elements are 
chemically hitched to each other to assure uniform 
EASIER TO USE! New Process Vigoro 
is now easier than ever to use on 
feeding. 
PLANT FEEDING 
ent plant food elements from the soil for 
root, stem, fruit or flower development. 
For these reasons, we recommend Com- 
plete Plant Food, which supplies in bal- 
anced proportions the vital nutrients 
plants need from the soil for the best 
growth and development. 
FOR LAWNS: 
Follow these 3 steps: 
1. Check to see that grass is dry! 
2. Apply evenly according to manu- 
facturer’s instructions. (With New 
Process Vigoro, you'll need only 3 
Ibs. per 100 sq. ft.) 
3. Soak the plant food into the soil 
immediately after applying. 
If water is not available merely work 
the plant food off blades of grass with 
back of rake. NOTE: If plant food is ap- 
plied early, before growth starts, steps 
1 and 3 are unnecessary. Early thaws 
and spring rains work the plant food 
into the soil, 
For FLOWERS, VEGETABLES, 
BERRIES... 
Apply complete plant food at the rate 
of 4 pounds per 100 sq. ft. of area be- 
fore seeding or setting plants. For es- 
tablished perennials apply around 
plants or along both sides of row early 
in Spring at six to eight week inter- 
vals. 
For TREES... 
Make a series of holes 12 to 18 inches 
deep with a 2” soil auger or a pointed 
stick under the drip of the branches. 
onto the ground. 
There is only one Vigoro . . . Swift & Company's trademark for complete plant food. 
FEEDS PLANTS RIGHT! 
vital nourishment plants need from the soil for the 
best growth and development. Vigoro is ideal for 
Lawns, Flowers, Vegetables, and Shrubs, 
e oS raf 
Figure the plant food need per tree by 
measuring the diameter four feet from 
the ground and allowing 3 pounds of 
complete plant food per inch of diameter. 
Fill holes with a mixture of half plant 
food and half soil or sand. 
TWO MORE GARDENING TIPS 
Good cultural practices call for keeping 
weeds out of your lawn and garden. 
In the garden, you will have to use the 
hoe. In the lawn, however, you'll find 
it simple and easy to spray weeds away 
with a modern weed killer, such as 
End-o-Weed, which kills over 100 kinds 
of weeds without harming ordinary lawn 
grasses. 
Finally, you must keep insects and 
fungus disease under control. We have 
a complete line of insecticides. If you 
have a large area devoted to particular 
plants, we have the specific chemicals 
to economically control troublesome 
pests. 
However, if you grow a variety of 
things, you'll get better results and save 
time and money by using an all around 
insecticide, such as End-o-Pest, 3-Way 
garden dust to prevent and control all 
major types of chewing and sucking in- 
sects and fungus diseases, 
If you plant right, feed right, weed 
right and protec’ right . . . you'll get 
better resi its and more pleasure and 
isonet: froza ihe seed you buy irom us. 
Vigoro supplies all the 
