VOGUE (See opposite page) 
To. My Qriends and Customers 
ALL AMERICA 
A Message from Dr. Walter E. Lammenrts 
Dear Fellow Rosarian: 
The finest field-grown roses of Northern Califorma, Pea ih packed 
and shipped to your Southern home—this is the aim of GoLDEN STATE 
Nurseries. Every variety listed in this catalogue is there because it has 
successfully passed two rigorous screening operations. As a member of All 
America Rose Selections it is my privilege to study carefully the perform- 
once of the best new hybrid roses submitted for trial by the world’s best 
hybridizers. Not only are these entries carefully compared with each other, 
but they also must compete with the many thousands of hybrids developed 
annually by me here at Descanso Gardens, La Canada, California. Only 
those varieties which in my opinion possess real comparative merit are sub- 
mitted for listing in this catalogue. Occasionally a variety which does not 
score ugh enough nationally to merit an AARS award, is truly outstanding 
in certain localities. As a member of the American Rose Society much of my 
attention is given to “The Proof of the Pudding’. Roses rated there as 
highly adapted to the Southern States are given special attention. For ex- 
ample, such a rose is the lovely Sierra Glow, rated by J. H. Lowry of 
Augusta, Ga., as “so outstanding as to rival Charlotte Armstrong”. 
After the list is made up by me, it is submitted to Mr. J. O. Herring, 
whose long experience in the Southern States qualifies him to pick “the 
real garden winners’. Only those varieties which in his opinion are “must 
have” items, are then described by him and listed. 
As a result of this dual screening process you may be certain that the 
varieties described in following pages of the GOLDEN STATE NURSERIES’ cata- 
logue are the very best roses for your garden. 
I would like to assure you that we are more than happy to assist you at 
any time with your rose growing or other problems. 
Sincerely, 
HOW TO ORDER 
When ordering, please follow instructions as closely as possible. Please 
order more than one rose bush. 
All allowable discounts have been listed. 3 of a kind discount applies 
It gives me an unbounded amount of pleasure and personal 
satisfaction to place this catalogue in your hands. Actually it means 
the fulfillment of a lifetime spent in an effort to deliver the kind 
of plants, in the right condition, that I would want in my own 
garden. 
Many years have been spent in planning a place to produce such 
plants. We have chosen Northern California, because it meets all 
of our requirements; where soil, weather and climatic conditions 
are just right. We then spare no effort in the way of repeated 
topping, special fertilization, irrigation and expert care by the 
best rose growers in America, to insure production of the highest 
quality plants. Because of the early fall cold weather, the plants 
can be properly cured and dug early enough to reach your most 
Southern gardens in plenty of time for fall planting. I will per- 
sonally supervise proper storage, packing and handling to assure 
you of plants that will arrive in unshriveled, well cured and “ready 
to grow” condition. ; 
By carefully following planting, feeding and growing instruc- 
tions, included in every shipment of NOR-CAL roses, written 
personally by Dr. Walter E, Lammerts, the dean of all Rose Hy- 
bridists, you can easily grow roses in your garden that have that 
abundant vitality so necessary to produce quantities of high quality 
flowers. 
Please order your roses from this catalogue with absolute con- 
fidence that you will receive the finest plants, in the best condition 
you have ever seen. Our entire success depends upon you, our 
customers, 
Yours for Better Roses, 
4 
ve General Manager 
JOIN THE AMERICAN ROSE SOCIETY 
only when 3 or more of one variety are ordered. 10 plant discount on 
standard roses only on unbroken bundles of 10 plants of one variety. 
Send check or money order with your order. 
We will make no mislabeled substitutions. If a variety ordered is sold 
out we will substitute another rose as near like it as possible, of equal 
or greater value. Each plant will bear its CORRECT NAME. 
All NOR-CAL ROSES are shipped postpaid. 
Georgia customers add 3% sales tax. 
OUR GUARANTEE TO YOU 
We ship only top quality, No. 1 grade plants. Each and every variety 
is unconditionally guaranteed to be true to name and class and to reach 
you in perfect condition. Each plant is guaranteed to live and bloom 
the next normal blooming season after planting. 
FURTHERMORE we guarantee your complete satisfaction. If you are 
dissatisfied with any plant or plants, please notify us and we will 
replace free of any charge cnd you may KEEP the plants. 
Please accept YOUR RESPONSIBILITY. We will send you Dr. Walier 
E. Lammerts own planting, feeding and cultural instructions wih each 
shipment of NOR-CAL roses. Follow these and be rewarded with 
strong, healthy plants and a profusion of lovely blooms. 
You are most cordially invited to become a member of the American 
Rose Society, a non-profit organization, serving rose lovers every- 
where with numerous publications filled with interesting articles and 
advisory counsel. We will be glad to send you an application blank, 
or write directly to the American Rose Society, Harrisburg, Penna. 
COLORED MOVIES 
We have prepared several hundred feet of colored movies, 
showing field scenes, closeups of some of the new varieties, 
Dr. Walter E. Lammerts actually hybridizing in his garden, also 
the most colorful of all parades, the Tournament of Roses at 
Pasadena. We will be glad to show one of these films to your 
garden group or groups, along with a 30 to 45 minute talk on 
roses by Mr. Herring. Write for particulars. There will be no 
charge for this service. 
