CALLA LILIES 
Callas are now such an important crop that they should be grown by every florist who has a 
retail outlet. Aethiopica and Godfrey are ready in September and should be planted as early 
as possible for best results. Elliottiana, Alba Maculata and Rehmani are available middle of Oc- 
tober and can be planted indoors then or through to the early Spring months—depending upon 
when flowers are wanted. These latter three varieties are now widely used for outdoor Summer 
flowering and for this purpose should not be planted until danger of frost is over in the Spring 
Aethiopica 
Leading Florists white variety 
Doz. 100 
M/2S 8s Zime tn Seer tener tare eae $3.00 $20.00 
PhS IAN E, Seo Sen ee 4.25 30.00 
Elliottiana 
Well known yellow 
Zaeet On? 2p in eres ....$3.00 $20.00 
YELLOW CALLAS IN THE GARDEN PUPAE) LR ead eee 4.50 32.50 
Alba Maculata 
Small white with spotted foliage 
DME tORL V2 IN geen eee $2.50 $17.50 CALLA AETHIOPICA 
Rehmani 
This pretty little pink Calla attracts attention wherever shown. We have 
now built up a nice stock of these bulbs and this permits us to drastically reduce 
the price. We can start delivering the first week in November and, for pot plant 
use, they can be planted at that time and should flower in February and March. 
Outdoor planting can start as soon as the soil warms in Spring. 
Large 212” bulbs, per doz. $2.50; per 100 $15.00; per 1000 $125.00 
CALLA REHMANI 
Lily - of = the a Valley — Ready in November 
Lily-of-the-Valley is an extremely important item for those who retail bulbs and plants 
The quickness and ease with which they can be so beautifully flowered in the home makes 
them very popular for this purpose and creates a continued demand throughout the whole season. 
They are so satisfactory to the consumer that they build good will and a demand for other items 
We have them packed in the small units as listed below and we advise frequent, small purchases 
at regular intervals. Store keepers can place them in refrigerators and keep them in perfect 
condition. 
SELECT QUALITY FOR STORE TRADE 
Per 100, $5.00; Per 1000, $40.00 
We can also supply smaller domestic pips as follows: 
Per 100, $2.00; Per 1000, $17.50 
In furtherance of our plan to supply our customers with the rarest and finest, we are offering 
a magnificent giant variety called “SUPERBELL.’’ The flowers, stems and foliage are very much 
larger and finer than any other variety 
sarge: Garden Gluimps css seen cate eee, seen ceeee each $1.00; per doz. $10.00; per 100 $75.00 
PAGE FIFI 
