F. E. Beatty, Outstanding Strawberry Expert 
The Key to 
Strawberry 
Profits 
A Simple and Easy-to-Follow Treatise 
on the 
Growing of Strawberries 
‘and Other Fruits 
s 
Good plants are essential to success 
with Strawberries, but good cultivation 
and knowledge of what you are doing 
are important too. Here F. E. Beatty, 
outstanding as an expert in Strawberries, 
gives you the simple secrets to his suc- 
cess. 
ee book has brought financial independence to ale:t 
men and women everywhere. It is the Key to the Door 
through which you will find Success, Prosperity and In- 
dependence. Read and re-read it . . . every word it contains 
can be turned into real dollars. 
The Essentials 
Thoroughbred, highly productive plants, well prepared 
fertile soil, thorough cultural methods and proper picking, 
packing and marketing of the berries are the four essentials 
necessary to insure big crops and big profits from Straw- 
berries. 
Pure-bred, highly productive plants always can be de- 
pended upon to produce big crops of fancy berries when the 
other essentials are present. 
Well prepared, fertile soil is highly essential because 
plants are dependent upon the food elements supplied by 
the soil, and the more fertility the soil contains the more 
material each plant has to draw upon in building its crop. 
Thorough cultivation serves to retain moisture, increases 
the activity of the bacteria which converts the plant food 
into available form, prevents weeds and promotes heavy 
root development which in turn increases the growth and 
productiveness of the plants. 
The picking, packing and marketing of the berry crop 
is the last and one of the most important steps in Strawberry 
growing. Fancy berries can be made to appear more at- 
tractive and inviting by proper picking and packing, and 
by adding to their beauty and attractiveness you will create 
a great demand and the berries will command higher prices. 
The most successful Strawberry growers are those who 
put these four essentials into actual practice to the fullest 
extent. 
Choosing Plants 
The quality of the plants you set determines the quality 
and quantity of berries you will pick. Note the plant in 
heavy fruit (right). No matter how good the soil was, no mat- 
ter how well it was prepared, and no matter how well this 
[2] 
plant had been cared for after planting, it could not have 
produced such a heavy crop of berries had it not been a 
healthy, vigorous plant with inborn fruiting qualities in the 
beginning. 
Pure-bred true-to-name plants selected from mother 
plants of the highest fruiting powers are the foundation of 
a profitable berry crop, but plants which are taken from 
fruiting beds, or which have been propagated without any 
regard to selection and restriction soon will deteriorate and 
become unprofitable, if indeed they are not unprofitable 
from the very beginning. 
_ Whether you grow Strawberries for home use or market 
it is to your profit to set plants which will respond readily to 
the intensive cultural methods described in this book. 
Kellogg’s thoroughbred Strawberry Plants are recognized 
throughout the world as the most productive and most 
profitable Strawberry plants grown. They can be secured 
only from R. M. Kellogg Company, Three Rivers, Michigan. 
Soils 
Any soil that will produce vegetables or common farm 
crops also will produce Strawberries providing it is well 
drained. However, old timothy sod should be avoided on 
account of white grubs. 
