CHRYSANTHEMUM 
CUTTING S§ 
(hanging Times in (brysanthemum Production 
The changes that have taken place in the growing of chrysanthemums can be compared to the changes 
taken place in the transportation field. The ox-cart and the airplane will both get you to your destina- 
tion. The ox-cart is simple to operate but very slow, on the other hand the airplane is very fast and 
one must be well versed in its operation. Likewise, the new method of producing chrysanthemums is 
much faster and one must know all the latest developments in the cultural field. 
The continuous flowering program will produce three crops a year provided the no pinch method is 
followed plus the proper manipulation of nutrient levels, temperature, moisture and length of day. If 
even one of these factors is not given proper consideration a poor crop of chrysanthemums is the result. 
Varieties play an important part in continuous flowering. This year we are offering the largest list of 
new varieties in the respective blooming periods. All of these varieties are the work of years of carefully 
planned breeding with specific qualities kept strictly in mind. 
Continuous flowering has brought about a change in the classification of the varieties. Normally we 
classified them according to their natural flowering period. We are now classifying them according 
to their response to short day treatment. We have varieties that require 8 weeks from the start of the 
short day treatment to flowering such as Gold Coast and Reward also the 13 week response such as 
Christmas Star and Minstrel. 
Our representatives are all well versed in the culture of chrysanthemums. They know the pecu- 
liarities of the various varieties and are capable and skilled in planning your requirements for the 
coming season. 
It is a Gooch to make available the latest cultural information on this crop. 
15 EAST 26th ST., NEW YORK 10, N. Y. 
LExington 2-4197 At Madison Square 
MUM MANUAL CONTENTS 
Anemone Varieties ........-.4++-5- 36 Pompon: Varieties ja .icie ks a 32-34 
Chrysanthemum Flowering Schedule.. 12-19 Por Plant: Culture :2,23 004s is ee 20-22 
Cultural Pointers:s ei a ees 1-10 Pot Plant, Varieties... ii uiis oo 37 
Garden Varieties >... i 0.8 eas. 40-43 Shading Information. 04. 002 eae 11-19 
Insects and Their Control .......... 23-26 Singla Varieties 3: 0.) ioe hes 35 
Large Flowering Varieties .......... 30-3] Spider Varieties: 0) .u/ it eerie 31 
Noverty Varieties 004 ent 38-40 Stem bi ie a0 ea ke 29 
Pests and Their Control ............ 27-29 Virusesi ci) cu Wit ae a ee 29 
TERMS OF SALE 
Fifty rooted cuttings of each variety is the minimum that can be supplied. 
More than 50 of a variety must be in multiples of 50. 
Any changes or cancellations of chrysanthemum orders must be received at least 
30 days before shipping date. 
Every effort is being made to deliver stock which is free from stunt, but purchases must be made 
with the understanding that we assume no responsibility for losses which may result from stunt. 
