PEACE 
$2.00, 3 for $5.00 a 
CAPISTRANO 
$2.00, 3 for $5.00 
ty 
\ 
X 
: 
- 4 _ 
a Le > } Ve 
~ ; 
a a / ss 
o \ #4 
,. 
aa 
MISSION BELLS 
$2.00, 3 for $5.00 
* y 
N j : 
eo. 
us 
T Ps 
> 
™ 
st Lo 
va \ - Ul 
ee 
FORTY-NINER 
$2.00, 3 for $5.00 
GRANDE DUCHESSE CHARLOTTE | 
$1.50, 3 for $3.75. i 
TOM BRENEMAN 
$2.00, 3 for $5.00 
r j 
Paul J. Howard's 
California Flowerland 
ANGELS MATEU. (Pat. No. 174) Large 
full-petalled fragrant blooms of luscious orange 
rose, $1.50, 3 for $3.75. 
AUTUMN. Burnt orange and gold, streaked 
with red, fragrant, long lasting; strong upright 
plant with glossy foliage; exceptionally good 
on the coast. $1.00, 3 for $2.55. 
BABE RUTH. (Pat. Applied For) This fine 
new rose performs like the American sports 
hero for whom it was named. Plants are strong 
and vigorous, with clean, green foliage. The 
heavy petalled copper-salmon buds develop 
into large, ovoid flowers, the color changing 
to rose-pink as the petals unfold. Long, 
straight stems hold the flowers in perfect bal- 
ance. One of the most free flowering, through 
the entire rose season. $2.00, 3 for $5.00. 
BRAVO. (Pat. Applied For) A brilliant new 
red rose of great size and lovely form, that 
holds its color even in hottest weather. $2.00, 
3 for $5.00. 
BUTTERSCOTCH. (Pat. No. 613) Beauti- 
fully shaped buds and flowers with long, grace- 
ful petals, the outside pale orange-yellow, the 
inside lemon-chrome at base, changing to pale 
S1,50;) 5) for 
orange, veined orange buff. 
Rehof/Sh5 
CALIFORNIA. (Pat. No. 449) The most 
sensational and free flowering rose in our gar- 
dens. The massive bushes are covered with 
huge, long lasting blooms of ruddy orange 
and gold, even in winter. $1.25, 3 for $3.15. 
CALIFORNIA CENTENNIAL. The Califor- 
nia State Rose, (Pat. Applied For) The out- 
standing dark red rose in our test garden, 
which should be in every garden, one of the 
last roses originated by the late Fred Howard. 
Long spiral buds and large double flowers of 
lovely form are a rich glowing crimson, in- 
tensely fragrant, on long, strong stems. Vig- 
orous tall bush is exceptionally free flowering. 
$2.00, 3 for $5.00. 
CAPISTRANO. (AARS-1950) (Pat. Ap- 
plied for) Both buds and open flowers are a 
beautiful translucent, glowing rose pink that 
does not fade or change. Large buds, large 
flowers, on extra long stems; one of the most 
vigorous roses yet introduced. $2.00, 3 for 
$5.00. 
CHARLOTTE ARMSTRONG. (Pat. No. 455) 
Peautiful long buds and large blooms of briaht 
red in cool weather, cherry rose in hot weath- 
er. $1.50, 3 for $3.75. 
CHRISTOPHER STONE. Free flowering pop- 
ular bright scarlet crimson, fragrant. $1.00, 
3 for $2.55. 
CONTRAST. Popular two-toned rose, ver- 
milion scarlet inside, underside cream with 
bronze shading. $1.00, 3 for $2.55. 
DAINTY BESS. Single light pink, red sta- 
mens. $1.00, 3 for $2.55. 
DEBONAIR. (Pat. No. 677) Outstandingly 
beautiful buds and blooms of clear primrose 
yellow. Pointed buds, high centered double 
roses of rich fragrance; glossy, healthy foliage. 
$1.50, 3 for $3.75. 
ECLIPSE. (Pat. No. 172) Long pure yellow 
buds; vigorous, fine foliage. $1.50, 3 for 
$3.75. 
EDITH WILLKIE. (Pat. No. 500) Long 
pointed buds of jasper red, beautifully formed 
fragrant roses of bright shrimp pink, yellow at 
base. $1.50, 3 for $3.75. 
ETOILE DE HOLLANDE. Favorite fragrant 
deep red. $1.25, 3 for $3.15. 
FORTY-NINER. AARS-1949 (Pat. No. 
792) Large fragrant double roses with petals 
of heavy texture, inside oriental to cherry red, 
reverse side chrome yellow; vigorous, free flow- 
ering, good foliage. $1.75, 3 for $4.50. 
FIESTA. (Pat. No. 389) Unique among 
roses, double blooms are vermilion with stripes 
and flecks of bright yellow. Low spreading 
plant, needs plenty of water and fertilizer for 
finest blooms, but the gay flowers are worth 
it. $1.50, 3 for $3.75. 
FRAU KARL DRUSCHKI. Favorite large 
double pure white; tall, vigorous bush. $1.00, 
3 for $2.55. 
FRED EDMUNDS. (Pat. No. 731) Burnt 
orange buds open to blooms of vivid coppery 
orange with fruity fragrance; heavy shiny 
foliage. $1.50, 3 for $3.75. 
GOLDEN RAPTURE. Fine clear yellow point- 
ed buds, perfectly formed roses, richly fra- 
grant; handsome foliage. $1.00, 3 for $2.55. 
GRANDE DUCHESSE CHARLOTTE. (Pat. 
No. 774) Long buds of Morocco red, fragrant 
blooms are dusky coral red; tall, vigorous. 
$1.50, 3 for $3.75. 
HEART’S DESIRE. AARS-1940 (Pat. No. 
501) Luminous deep red buds and large 
blooms, non-fading; richest fragrance; vigor- 
ous and one of the freest flowering. $1.50, 
3 for $3.75. 
J. OTTO THILOW. Clear rose pink, fine 
keeping cut flower. $1.00, 3 for S225 504 
LOS ANGELES. Flame pink shaded coral 
and gold. $1.00, 3 for $2.55. 
LOWELL THOMAS. AARS-1944 (Pat. No. 
595) Large clear yellow buds and blooms of 
heavy texture; strong upright plant, free flow- 
ering. $1.50, 3 for $3.75. 
LULU. Semi-double coppery pink, free flow- 
ering. $1.25, 3 for $3.15. 
KATHERINE T. MARSHALL. (Pat. No. 
607) Magnificent buds and flowers of warm 
clear pink, heavy textured and long lasting. 
$1.50, 3 for $3.75. 
MANDALAY. (Pat. No. 775) One of the 
largest of all yellow roses, long pointed yellow 
buds and immense blooms of pure golden yel- 
low. Luxuriant, vigorous plant. $2.00, 3 for 
$5.00. 
MiSSION BELLS. AARS-1950 (Pat. Ap- 
plied For) A new color tone in roses, deep 
glowing salmon opening to brilliant shrimp 
pink. Flowers are full centered and when fully 
open measure as much as 5 V2 inches across. 
Mission Bells is unusually free flowering and 
vigorous. $2.00, 3 for $5.00. 
Some Good Books on ROSES 
HOW TO GROW BETTER ROSES 
— Gallagher (For California 
Gardens) pest acerca 745) 
ROSES FOR EVERY GARDEN— 
RaCx Allen: Se ees oo cn2 ns $3.50 
HOW TO GROW ROSES — Mc- 
Farland & Pyle.......----..------------- $2.49 
———————————— 
BUTTERSCOTCH—$1.50, 3 for $3.75 
BUSH ROSES for 1951 
PAUL J. HOWARD'S ROSES have been famed for many years for their 
great vigor and robust growth. Carefully selected budwood is grown on special 
root stocks, which impart extra strength to the tops. We select two-year-old bushes 
which have made greatest development, so they will quickly become established 
in the garden, and will bloom in a few weeks after planting. 
The Bush and Climbing Roses listed are available bare root in our sales yard 
from January | to March 15. y 
ESTABLISHED ROSES for planting throughout the year, and when dormant Roses 
available (April to December), are planted in especially prepared soil, in Becallcnetn organics 
superior large bushes may be selected and planted out in full bloom. Because of wei ht eS: pee 
Established Roses are practical only for local truck delivery, or “Cash and Cony eight and bulk, 
PRICES OF ESTABLISHED ROSES 
ROSES listed Bare Root— Established, Price in 5-gal. tins 
$1.00 and $1.25 
$1.50 
$2.00 and $2.50 
ALL CLIMBING ROSES, established in 5-gal. Tins, staked, each $3.50 
MAIL ORDERS 
; DORMANT, BARE-ROOT, BUSH AND CLIMBING ROSES will be shipped PREPAID anywhere 
in the United States. Orders are filled in rotation, beginning January 1. If Roses are wanted for 
planting after March 15, please specify, and we will keep your order in cold storage until plant- 
Ing time. 
Please add Sales Tax to All California Orders, 3% in the State, 32% in Los Angeles 
PAUL J. HOWARD‘’S CALIFORNIA FLOWERLAND 
11700 National Blyd., Los Angeles 64, California 
OLIVE PERCIVAL, Paul J. Howard’s Brilliant New Rose 
Plant Patent 
No. 944 Seldom has such a_ lovely 
Rose been developed, and 
never a more satisfactory one. 
It has all the qualities a good 
rose should have—rich, glow- 
ing color and fragrance, grace- 
ful form, handsome foliage, 
and the vigorous bush blooms 
almost continuously, 
The exquisite long slender 
buds are intense cherry red 
flushed gold on the outer 
petals and at the base of inner 
‘4 petals. They open slowly, re- 
{ taining their glowing color as 
the broad, thick petals unfold. 
The fragrant, semi - double 
flowers are graceful, not too 
large for artistic arrangements. 
Stems are long and strong. 
The plants are exception- 
ally vigorous, with leathery 
deep green foliage, and 
bloom almost continuously. 
Each $2.00, 3 for $5.00 
Paul J. Howard's Top Ten Newer Roses 
Will Be Ready for Christmas Giving 
CALIFORNIA CENTENNIAL 
OLIVE PERCIVAL 
PEACE _ 
SLEIGH BELLS 
SUTTER'S GOLD 
TOM BRENEMAN 
See Descriptive List 
Each $2.00, 3 for $5.00 
FORTY-NINER i Each $1.75, 3 for $4.50 
CHARLOTTE ARMSTRONG Each $1.50, 3 for $3.75 
EART:SSDES|R Egeeeesse eee Each $1.50, 3 for $3.75 
CALIEORN Agee Each $1.25, 3 for $3.15 
One of each, 10 plants in all, $18.00 value, for $15.00 
Gift wrapped, delivered or mailed, postpaid, anywhere in the United States, 
in time for Christmas, if ordered before December 15. 
If Roses are wanted for Spring Delivery, we will gladly hold shipment, and 
send a Christmas letter telling of their coming. 
FLOWERLAND ASE ERCIVAL One each for $00 
COLLECTION SLEIGH BELLS ($6.00 Value) 
California Flowerland 
FLORIBUNDA ROSES 
Plant these everblooming Cluster Roses in the garden, in groups with shrub- 
bery, or in beds for display and cut flowers. 
BRIGHT EYES. (Pat. Applied For) Fine 
new yellow Floribunda with clusters of 
canary yellow buds and fragrant double 
silvery yellow flowers, with darker center. 
Vigorous, clean foliage. $1.25, 3 for $3.15 
CECILE BRUNNER. Sweetheart 
Fragrant pink. $1.00, 3 for $2.55. 
CRIMSON ROSETTE. (Pat. Applied For) 
Perfectly formed, rosette-like double roses 
in big clusters; heavy foliage; blooms con- 
stantly. $1.50, 3 for $3.75. 
CROWN OF JEWELS. (Pat. No. 149) 
Erect clusters of double, cup-shaped blooms, 
coral rose. $1.00, 3 for $2.55. 
GOLDILOCKS. (Pat. No. 672) Golden 
yellow cup-shaped roses in clusters, long 
lasting. $1.50, 3 for $3.75. 
IMPROVED LAFAYETTE. Fragrant glow- 
ing red semi-double roses. $1.00, 3 for 
$2.55. 
MARGO KOSTER. Clusters of small dou- 
ble orange red roses. $1.00, 3 for $2.55. 
MING TOY. (Pat. Applied For) Very 
double bright rose flowers in big sprays, 
long lasting; one of the most vigorous and 
free flowering. $1.25, 3 for $3.15. 
PINKIE. AARS-1948 (Pat. No. 712) 
A perfect baby rose with delicate pink buds 
Rose 
and flowers covering the 24-inch plant. 
DAGMAR SPAETH. Semi-double white $1.50, 3 for $3.75. 
flowers. $1.00, 3 for $2.55. PINK ROSETTE. (Pat. Applied For) 
ELSE POULSEN. Clusters of semi-double #Symmetrical—ittle double roses in open 
sprays, peach pink; heavy foliage. $1.50, 
3 for $3.75. 
PINOCCHIO. (Pat. No. 484) Clusters 
of perfectly formed baby roses in shades 
of salmon pink flushed with gold. Vigorous 
plant, 2 ft. tall. $1.25, 3 for $3.15. 
ROSENELFE. Miniature rose pink buds 
open to high-centered flowers 2 inches 
across, lovely for cutting and in the garden. 
S125, es store pool. 
VALENTINE. (Pat. Applied For) NEW, 
free flowering Floribunda with good-sized 
red flowers, from spring to fall. Grows 18 
to 24 inches tall. $1.75, 3 for $4.50. 
rose pink roses; strong erect plants that 
bloom continuously. $1.00, 3 for $2.55. 
FASHION. AARS-1950 (Pat. No. 789) 
Charming new Floribunda rose _ bearing 
sprays of lovely small tea roses of fragrant 
coral pink, overlaid with gold. Pointed buds 
are oriental red. Bush grows 3 ft. tall, 
with good foliage, blooms freely. A bed or 
row of Fashion roses is as beautiful as any 
Azalea planting, and the roses grow in full 
sun, $2.00, 3 for $5.00. 
FLORADORA. Clusters of dazzling cin- 
nebar red and orange flowers; always in 
bloom. $1.25, 3 for $3.15. 
Sensational CALIFORNIA Roses line our Driveway at 
California Flowerland—$1.25, 3 for $3.15 
. ce REET ek 
4 ~ 
aaa 
SUTTER’S GOLD 
$2.00, 3 for $5.00 
MME. CHIANG KAI-SHEK. (Pat. No. 664) 
Long canary yellow buds, lovely bright yellow 
fragrant roses. $1.50, 3 for $3.75. 
MME. HENRI GUILLOT. (Pat. No. 337) 
Large fragrant open flowers of spicy fragrance, 
reddish orange, rose and pink; vigorous. $1.50, 
3 for $3.75. 
MRS. E. P. THOM. Bright canary yellow, 
dark glossy foliage; nearly everblooming. 
$1.00, 3 for $2.55. 
MRS. WAKEFIELD CHRISTIE MILLER. Very 
large double blush pink roses, shaded salmon, 
outside bright rose. $1.00, 3 for $2.55. 
MRS. PIERRE S. DUPONT. Long pointed 
bud of reddish gold, semi-double blooms 
deep golden yellow, fragrant and long 
lasting; free flowering, $1.00, 3 for $2.55. 
NEW YORKER, (Pat. No. 823) Huge, 
showy high centered roses of dazzling red, 
heavy petalled and delightfully fragrant. 
Holds its brilliant color until last petals 
fall. Tall, free flowering. $2.00, 3 for 
$5.00. 
PEACE. AARS-1946 (Pat. 
One of the outstanding roses, 
unique in beauty and popularity. Rich yel- 
low buds open to soft yellow blooms of 
lovely form and immense size, each petal ~ t 
edged cerise pink. Flowers are high cen- 
tered, very double, with large petals of 2 
heavy substance, long lasting, and borne on : 
very long strong stems. Plants have great 
vigor, with shiny, almost holly-like foliage, : / 
and bloom freely. $2.00, 3 for $5.00. | 
PHYLLIS GOLD. Double blooms with mas- 
sive broad petals, butter yellow, lighter at 
edges; exceptionally vigorous, good foliage, 2 
free flowering. $1.25, 3 for $3.15. 
PICTURE, Fragrant salmon pink of beauti- 
ful form; nearly everblooming. $1.00, 3 for 
$2.55. 
POINSETTIA. Bright poinsettia scarlet buds 
and double blooms, non-fading. $1.00, 3 for 
Ra CYS), 
PRESIDENT HERBERT HOOVER. Large fra- 
grant double blooms, a blend of scarlet, cerise 
pink and orange yellow; vigorous, free flow- 
ering. $1.00, 3 for $2.55. 
No. 591) 
Peace is 
CALIFORNIA CENTENNIAL—$2.00, 3 for $5.00 
ROSE MARIE. Fine rose pink buds and 
flowers, always in bloom. $1.00, 3 for $2.55. 
RUBAIYAT. AARS-1947 (Pat. No. 758) 
Long shapely buds and blooms with heavy 
petals, richly fragrant, cerise red to rich crim- 
son, the reverse side of petals being lighter. 
Long upright stems, luxuriant deep green fol- 
iage. Does best in cool sections. $1.50, 3 for 
$3.75. 
SAN FERNANDO. AARS-1948 (Pat. No. 
785) Perfectly shaped long buds, long lasting, 
unfading currant-red double flowers of spicy 
fragrance; leathery deep green foliage; dis- 
ease resistant. $1.50, 3 for $3.75. 
SANTA ANITA. (Pat. No. 539) One of 
the best deep pink roses, beautifully formed, 
long stemmed buds and blooms, fragrant. 
$1.25, 3 for $3.15. 
SHOW GIRL. (Pat. No. 665) One of the 
largest and showiest deep pink roses, fragrant, 
long lasting, long stemmed. Thrives in all 
climates. $1.50, 3 for $3.75. 
SLEIGH BELLS. (Pat. Applied For) Large 
ovoid buds on long, strong stems, very large 
fragrant blooms, with 40 or more petals of 
heavy substance, white with a trace of prim- 
rose at base of petals, adding life to the 
flower. Thick, leathery foliage, disease resist- 
ant; vigorous bush, extremely free flowering 
See illustration, reverse side of folder. $2.00, 
3 for $5.00. 
SOUTHPORT. Fragrant cup-shaped 
unfading crimson. $1.00, 3 for $2.55. 
SUTTER’S GOLD. AARS-1950 (Pat. No. 
885) Outstanding new yellow rose, with beau- 
tifully pointed yellow buds shaded coppery 
red, open to superb yellow roses with coppery 
roses, 
veins, delightfully fragrant. Unusually strong 
qrower, free flowering, disease resistant. 
$2.00, 3 for $5.00. 
TALLYHO. AARS-1949 (Pat. No. 828) 
Long lasting, fully double fragrant rose in a 
unique combination of red and silvery pink; 
big vigorous plant. $1.75, 3 for $4.50. 
TAFFETA. AARS-1948 (Pat. No. 716) 
Outstanding semi-double blooms in salmon 
pink tones with outside petals shaded yellow, 
delicately veined, fragrant; large plant, foliage 
dark glossy green. $1.50, 3 for $3.75. 
TALISMAN. Fragrant rose and gold, vigor- 
ous. $1.00, 3 for $2.55. 
TEXAS CENTENNIAL. (Pat. No. 162) 
Magnificent big buds and double blooms of 
rosy red. Tall, vigorous, free flowering. $1.50, 
3 for $3.75. 
TOM BRENEMAN. (Pat. Applied For) A 
grand new rose originated by the late Fred 
Howard, of exceptional vigor and beauty. Long 
coral rose buds open to large deep rose 
blooms of intense fragrance on heavy stems 
long lasting when cut. Its massive form, rich 
color and fragrance, remind one of the famous 
old American Beauty rose. Blooms constantly. 
$2.00, 3 for $5.00. 
THE DOCTOR. Enormous silvery pink dou- 
ble roses of rich fragrance. $1.00, 3 for $2.55. 
VILLE DE PARIS. One of the best yellows, 
with slight orange tint, bronze foliage. $1.00, 
3 for $2.55. 
WHITE WINGS. (Pat. Applied For) Long 
pointed buds, broad-petalled single white roses 
with amethyst stamens tipped gold; flowers in 
sprays; blooms constantly. $1.50, 3 for $3.75. 
WILL ROGERS. (Pat. No. 256) Deepest 
velvety red, fragrant. $1.25, 3 for $3.15. 
Paul J. Howard's 
SHRUB ROSES 
MRS. DUDLEY FULTON. (Pat. No. 122) 
Flat clusters of single white flowers, shiny 
foliage. Dwarf plant, good for edging shrub- 
bery or rose garden, blooms constantly. $1.25, 
3 for $3.15. 
ROSA MUTABILIS. Tall bush with glossy 
healthy foliage the year around, and sprays 
of single, wild-rose type roses ranging from 
orange and soft yellow to rosy red, as flowers 
age. Makes a splendid hedge that may be 
kept pruned to 5 feet, or allowed to grow tall. 
$1.00, 3 or more, each 85c. 
ROSE OF CASTILE. Brought to California 
by the Mission Fathers, this has long arching 
branches, to 6 feet in height, and pink double 
roses singly or in clusters, richly fragrant. 
$1.50, 3 for $3.75. 
; CRIMSON ROSETTE FLORIBUNDA ROSE 
(Pink Rosette is of same symmetrical form, but bright rose pink) 
$1.50, 3 for $3.75 
BABE RUTH 
$2.00, 3 for $5.00 
