Paul J. Howard’s New Giant Calla 
HERCULES 
One of the sensations of the plant 
world, and a marvelous subject for 
modern landscape planting. Plants 
form large decorative clumps that 
may be massed in the shade gar- 
den or grown as individual speci- 
mens, in tubs or large pots in the 
patio. Both foliage and blooms 
grow to a height of 4 feet or more. 
The immense rich green glossy 
leaves set off perfectly the mas- 
sive pure white flowers, often 10 
inches across and somewhat flared, 
on towering stems. Hercules Callas 
make striking large flower arrange- 
ments, too. 
Plants only, Each $2.50, 
3 for $7.00 
PLANTING OF HERCULES CALLAS IN FRONT OF OUR STORE 
OTHER CALLAS 
WHITE CALLA. (Aethiopica) Large 
waxy blooms for cut flowers and 
borders in shade. Plant in rich, 
well drained soil. Mammoth Bulbs: 
2 for 75c¢, dozen $3.75. Large 
Bulbs: 3 for 75c, dozen $2.50. 
GODFREY CALLA. White blooms of 
graceful form and medium size. 
2 for 75c, dozen $3.75. 
BABY WHITE CALLA. Petted plants 
only. Each 50, dozen $5.00. 
BLACK CALLA. (Arum pictum) Ex- 
otic deep maroon blooms, odor- 
less, handsome foliage. Each 75c, 
3 for $2.00, dozen $7.50. 
PINK CALLA. Dainty light pink 
blooms of medium size. Each 60c, 
3 for $1.50, dozen $5.00. 
YELLOW CALLA. (Elliottiana) Foli- 
age marked with silver. Grow in 
pots or shady beds. Mammoth 
Bulbs, each 75c¢, 3 for $2.00, doz- 
en $7.50. Large Bulbs, each 45c, 
3 for $1.25, dozen $4.50. 
PAUL J. HOWARD’S CALIFORNIA FLOWERLAND 
Telephones: TExas 02951 — ARizona 31171 — EXbrook 72118 
11700 National Blvd., Los Angeles 64, California 
