... that is just what BODGER + ALL AMERICA AWARDS 
add up to for alert seedsmen. Bodger winners are the 
most publicized novelties you will buy ...and as a re- 
sult are the most profitable for you. 
... first there was FIRE CHIEF, and you know how that 
sold. Then there was TORCH, just completing a first sea- 
son estimated at more than one million retail packets. 
Now Bodger has “2 FOR ’52”—two out of the three 
new ALL AMERICA AWARDS — and a publicity campaign 
is building which will dwarf anything done in the past. 
...BODGER -++ ALL AMERICA AWARDS equals a new 
formula for selling that is extra profitable for every 
seedsman right down the line .. . if he takes advantage 
of it and climbs on the bandwagon. It works like this — 
Bodger novelties win awards and receive wholehearted 
acclaim on radio and television, in the newspapers, and 
in every garden publication in the country. This creates 
the demand, pre-sells your customers. 
... all you have to do is buy the seed, use the sales helps we send you, and when 
the planned publicity breaks you start selling! You have no extra expenses, no big 
promotion costs. 
... flower seed novelties, properly promoted as Bodger’s always are, bring in sales 
you would ordinarily never see. They are the longest-profit seed items you can handle. 
Turn the page and read about Bodger’s “2 FOR ’52” —then place your order early. 
It’s the soundest investment you can make ... just like. . . 
money in the bank! 
