PHILODENDRONS 
AND OTHER DECORATIVE HOUSE PLANTS 
We are extremely happy to announce a list of new top ranking house plants. 
Foremost on any list of house plants is the Philodendron. It has earned the top 
rung of the ladder because it can adapt itself to the trying conditicns of today’s 
steam-heated and often ultra-dry homes. Likewise, it will stand air-conditioning. 
The beauty, color and design of the leaves is unsurpassed for modern decoration of 
interiors whether it be in the home, cffice or public lounge. The trend of modern 
architecture demands plants. We are extremely proud of the special introduction 
of Self-Heading Philodendrons. Here is an entirely new type of growth that has 
long been needed in Philodendrons. The leaves radiate from the center or crown 
in a graceful circle cf glossy green foliage. You do not need a totem pole or trellis 
for this type of Philodendron. P. Wendlandi and P. Orlando can be grown for 
many years in any home. 
We list twenty-five different Philodendrons, all of which are distinctive and at- 
tractive. There are an estimated 250 species. We expect to introduce other 
hybrids and species as the stock becomes available. We refer you to the October 
1951 issue of the Flower Grower magazine, a feature article on Philodendrons by 
M. B. Foster. 
Culture: Keep moderately moist. At least one good soaking a week. Intermedi- 
ate watering if necessary. A mulch of peat cr sphagnum moss will prevent ex- 
cessive surface drying if in a heated home. Cleanse foliage once a month with damp 
cloth. Feed with fertilizer once a month to maintain good color. (Follow directions 
on package—apply in sclution of water.) 
A PHILODENDRON CAN BE GROWN IN EVERY HOME 
AS Greenhouses at Mandarin on the St. Johns River 
