reeti Hs 
November 1, 1951 
FRIENDs: 
You people who have had my catalog before will note a number of im- 
provements in this one, particularly having retail prices with each variety 
instead of in a separate section. I have tried to simplify a number of things to 
make it easier for you to order. If 
you have any suggestions for further 
improvement I shall appreciate a 
note from you. A business can’t 
stand still. It either goes forward or 
backward and I never liked to go 
backward. 
This past summer I have visited 
five of the largest shows and a num- 
ber of gardens, have seen quantities 
of magnificent blooms and many fine 
seedlings. ‘Tho many people are pro- 
ducing very good seedlings, ones 
that a few years ago would have been 
called world beaters, our tastes are 
advancing all the time so that the 
ones that we now consider outstand- 
ing are just as scarce as ever. This 
year I am not introducing as many 
new ones as usual but have tried to 
found up the cream of the crop. They are all good and some are really great 
improvements over others in their color classes. 
I really wish that more people would “see the light” and would raise 
glads. I say this not only for my own benefit but I know that there is a tre- 
mendous amount of pleasure and relaxation in growing them. I like to spread 
the gospel of beauty throughout the land and I know no better or more satis- 
factory way to do it than to advocate the use of gladiolus. Hundreds of people 
have written me that they have received untold happiness, pleasure, content- 
ment and relaxation by having a gladiolus garden. 
Lets get started now. 
ELMER GOVE 
Apostle of Beauty 
