BENDER 
FRED HOWARD 
Why It Pays To Buy Direct 
From The Grower 
Brief reference to some of the methods that have earned uni- 
versal respect for Roeding’s quality fruit trees, shade trees, 
roses and other plants will illustrate the importance of these 
practices to you—the buyer—-in terms of results. 
First, we grow at rather widely separated locations, in each 
case where conditions are most favorable for the stock grown 
there. Roses and ornamentals are grown at Niles in the equa- 
ble and fertile Mission San Jose belt; fruit and shade.trees at 
Loomis in the Sierra foothills where decomposed granite soil 
develops strong fibrous roots, and distinct seasons harden the 
young irees. 
Our cultural practices have evolved out of extensive tests and 
experience. The way we grow roses is typical. We have am- 
ple water at Niles for liberally irrigating nursery stock. But 
because cultivation produces a much hardier plant, we culti- 
vate thoroughly and irrigate sparingly. 
Roeding’s Quality fruit trees are grown from carefully in- 
spected seed and seedlings. Budwood is selected from known 
parent trees with outstanding performance records. Spacing 
in the nursery rows is generous, which gives each tree the 
necessary room to develop fully. These controls, plus strict 
record-keeping, show up in many ways, chiefly in the results 
produced in your orchard year after year. 
Soil conditioning and crop rotation is standard procedure. At 
Loomis, typically, there is enough room to rotate fruit trees 
and soil-building crops on a ratio of 1 to 4—a parcel planted 
1 year to trees is given 4 years of conditioning. We employ 
a great many other sound procedures, but these few indicate 
why there is good reason to buy direct from a trustworthy 
grower. We supply you with trees and plants that have had 
more time and money invested in their production, yet sell _ 
them at fully competitive prices. 
In addition, on all retail orders for nursery stock amounting to 
$10 or more, paid for and taken with you from one of our 
salesyards, we allow a 10% discount. So from the standpoint 
of saving money as well as of getting the finest in quality—it 
pays to buy Roeding’s Quality direct from the grower, and 
your orders are always appreciated. 
PRESIDENT 
CAPISTRANO 
MARS 
COPYRIGHT 1952 BY GEORGE C, ROEDING, JR. 
COPYRIGHT RESERVED. 
PRINTED IN U.S.A. 
