A New American Lilac 
“A. M. BRAND” | 
Originated by A. M. Brand 
Some twenty years ago, after devoting some 30 years to originating new 
Peonies, the idea came to me that I should like to see what I could do to 
improve the Lilac. At that time, we possessed some fifty or more of the 
very best Lilacs to be had at that time. I selected seed from the very best 
of these and in the course of two years we had some 8000 little two-year 
Lilac plants growing in beds. 
These were planted into the field and in about three years these plants 
began to bloom and by the fifth year practically the entire field was in 
flower. Every flower was different from its neighbor and some were very 
fine indeed. As we saw all this beauty developing, we realized that again we 
were starting on a great adventure. ; 
But our many years’ work with the Peony led to caution on our part 
in selecting new varieties of Lilacs that were worthy to be named. After 
much sorting, we selected ten for further trial. From these ten we have now 
selected two that are absolutely outstanding. We have had blooming in our 
fields for a long period of years practically all of the world’s best Lilacs. 
After making careful comparisons over a period of years, we are satisfied 
these two are equal to the best and also different from all others. 
We have named these two, Margaret Rice Gould and A. M. Brand. The 
Lilac A. M. Brand we are offering for sale this spring for the first time and 
we hope to be able to offer the other one in about two years. 
Lilac, A. M. Brand 
This Lilac is a single, with panicles of immense size and borne in pro- 
fusion. The color is a brilliant rich rose-red. The plant is strong and healthy. 
One little Lilac about four feet high stood at the end of a row. It was the 
only one we allowed to bloom and it created a sensation during our Lilac 
show. Visitors were amazed to see such a small Lilac literally covered with 
large panicles that almost hid the foliage. We counted twenty-seven great 
blooms that were open at one time. So, after twenty years, we are able to 
offer 42 plants to Lilac lovers. Sturdy, 2 to 3 ft. plants, all Own Root, $25.00 
? ji 
Pres. Lincoln—Best single deep blue 
A distinguished Wedgwood-blue. A favorite among favor- 
ites of Lilac lovers. ; 
Prices for Collections 
Like all others who are in business, we, too, have found 
that operating costs have risen steadily over the past few 
years. A small order has to go through the same process 
as a large one, and for this reason we cannot lower our 
prices on individual items. However, we are prepaying 
the transportation charges on our Lilacs when they are 
ordered in collections and we have also given a discount 
from regular catalog prices. 
We realize that we cannot make up a collection that 
will meet all the requirements of every gardener. If you 
are interested in a large planting, submit your list to us 
for special prices. 
INSIST ON Own- Root Lilacs 
In placing your order for Lilacs, you will naturally compare 
prices. 
Do not confuse the prices of Lilacs grafted or budded on Cali- 
fornia Privet with the price of own-root Lilacs. 
It is the Own-Root on a French Lilac that makes it cost more. 
Firmament 
Firmament and Decaisne are the very best in the light blue single 
class. ; 
Our French Lilacs are on their own root 
[67] 
