Hechs Stocks 
Another one of our specialty seeds grown for us under contract by originators and specialists who are constantly improving 
the strains. Nothing finer offered anywhere. 
18,500 seeds per ounce. 
GIANT COLUMN EXCELSIOR 
Our Greenhouse Produced Seeds—Superior Quality 
NON-BRANCHING VARIETIES 
Sowings from August to December will bloom in about 
5 months. However, planting as late as February 15 will 
flower around June 15. 
WHITES 
Fleck’s White Improved, No. 30. Beyond doubt the best 
white today. Unsurpassed for doubleness, large flower head 
and pure white, velvety, fluffy florets. Very high double per- 
centage; slightly taller and stronger grower than Ball No. 16. 
Ball White Improved, No. 16. Pure white, extra large florets 
on well-formed, compact spikes. 
PINKS 
Fleck’s Deep Rose. Brilliant deep rose. 
Ball Supreme, No. 22. Rich, silvery rose, long, stiff stems. 
Chamois Pink, No. 9. Attractive, buff and pink; two-tone. 
REDS 
Fleck’s Ruby. Deep red. 
YELLOWS 
Ball Apricot, No. 20. Large-flowered, creamy buff. 
Shade darker than Ball Apricot. 
Yellow Wonder. Rich, full toned cream yellow. Superior in 
every way to Gold Standard. 
Deep Apricot. 
LILACS AND PURPLES 
Lilac Lavender, No. 1. Large-flowered strain. 
Silvery Lilac. Beautiful sheen. 
Fleck’s Purple Heart, No. 21. Bright violet purple, long- 
stemmed. 
MIXTURE 
Fleck’s Special Blend. Compounded in proportion of colors 
as to their popularity. 
Prices of any of the above: ) tr. pkt. 55c., tr. pkt. $1.00, 
1g oz. $1.50, 14 02. $2.50, oz. $9.00, 14 lb. $32.50 
GIANT IMPERIAL (Super) 
Improved BISMARCK (Branching) 
30 in. 
Fine for cut or bedding, greenhouse or outdoors. An old 
favorite. Large, early flowered with good doubles percentage. 
Buttercup. Rich yellow. Lavender. Silvery blue. 
Chamois. Ivory tinted old Rose (Rose Charm). Rich 
rose to buff. deep rose. 
Elk’s Pride. Rich, deep Shasta. Pure white, giant 
royal purple. flowered. 
Tr. pkt. 35c., 14 oz. 65c., 14 oz. $1.15, oz. $3.50 
Florists Mixture. A brilliant blend of choice named varieties. 
Tr. pkt. 35c., 14 oz. $1.00, oz. $3.25 
Stock, Giant Column 
Fleck’s White Improved No. 30 
GIANTS OF CALIFORNIA 
28 to 36 in. 
This early flowering, branching type is very popular with a 
good many growers. Does well planted closely. 
Golden Gate. Soft, clear Santa Maria. Finest purest 
creamy yellow. white. 
Mojave. Rich, velvety royal Tahoe. Clear lavender. 
purple. 
Pacific. Lilac blue mauve. Blend of All Varieties. 
Tr. pkt. 35¢., 4% oz. 70c., 14 oz. $1.25, oz. $4.50 
DWARF TEN WEEK 
12 in. (Double) 
Excellent for bedding and pot 
plants. Finished pots for Easter, like 
photo here—sell very well in place of 
Hyacinths. 
Crimson Dark Blue 
White 
Dwarf Ten-Week Mixture 
Tr. pkt. 25c., %4 oz. 65c., oz. $2.00 
TALL TEN WEEK 
20 in. 
Double Mixed. Beautiful blend of early flowering, high 
double percentage; wonderful for outdoor cut. Tr. pkt. 20c. 
V4 oz. 60c., oz. $1.80, 14 lb. $6.00. 
4 PHILADELPHIA’S ONLY HOUSE CATERING TO FLORISTS 
