TO OUR FRIENDS 
We take this opportunity 
of paying tribute to the life 
and memory of Dr. George J. 
Wilds, Jr., late President of 
the Company, in this our first 
publication since his passing. 
It was the privilege of the 
writer to be intimately asso- 
ciated with Dr. Wilds for al- 
most a quarter of a century, 
and to recognize in him a man 
of rare ability, boundless en- 
thusiasm, untiring in his ef- 
forts to expand the accom- 
plishments of the science of 
plant breeding and to increase 
the effectiveness of Coker’s 
Pedigreed Seed Company’s 
services to southern farmers. 
Improved varieties of field 
crops that he had developed 
identified him as one of the 
world’s leading plant breeders. 
Through his vision and 
foresight he brought together 
a competent group of scien- 
tists who as co-workers during his life time had the benefit 
of his inspired leadership and technical knowledge, and who 
since his passing have been able to carry forward the plant 
breeding program of the Company without interruption. 
His life of service and loyalty to the ideals of the founder 
of the Company, the late Mr. David R. Coker, will ever be an 
example and inspiration to us, the officers and staff of this 
Company. 
We pledge a continuation of our policy of rendering the 
greatest possible service to our friends—the farmers and 
agricultural workers of the South—in maintaining the highest 
standards of purity and quality in the varieties of seed which 
we offer, and in sharing scientific information gained through 
our program of research and experimentation. 
ROBERT R. COKER 
President and Treasurer 
Sincerely, 
Robert R. Coker 
Cover Photo—Misses Jo Ann and Melba June, twin daughters of master 
farmer Edward Boetcher and Mrs. Boetcher of Hanceville, Ala., shown in 
field of Coker’s Victorgrain 48-93 oats. Mr. Boetcher writes, “Your Victor- 
grain 48-93 oats stand up well, and my average yields have been 75 bushels 
per acre and better.” 
AND CUSTOMERS: 
[4] 
It is with pride that we offer 
Breeder Registered Seed of 
Coker’s 48-93 and Coker’s 
Fulgrain oats, and of Coker’s 
47-27 wheat. We know that 
these varieties possess better 
combinations of yield, disease- 
resistance, cold-resistance, 
and lodge-proof characteris- 
tics than exist in any other 
varieties. Coker’s Victorgrain 
48-93 is widely acclaimed as 
the most outstanding oat 
grown in the Southern States. 
Coker’s Fulgrain is the earli- 
est oat grown in the South. 
Coker’s 47-27 is truly the 
South’s superior wheat be- 
cause of its productivity, 
storm resistance, and adapta- 
tion to combining. 
The bag of high quality, 
high yielding, Coker’s Breeder 
Registered Seed that you 
plant did not come about by 
chance. It is a result of well- 
planned, scientifically-conducted breeding procedures in which 
desirable characteristics are combined into a single variety by 
selection or by hybridization and subsequent selection. It is 
a result of intensive testing programs in which large numbers 
of varieties are grown in efficiently designed experiments in 
widely distributed areas. It is a result of a seed-stock increase 
program conducive to the production of high quality grain, 
free of weeds and of seeds of other crops. It is a result of 
processing with the best and most effective cleaning equip- 
ment, obtainable at any cost, and of the employment of proper 
seed treatment, bagging, and storage procedures. 
J. WINSTON NEELY 
Vice-President 
Agricultural Research 
Your interest in our small grain varieties is appreciated 
and is a real encouragement for us to continue with our efforts 
to breed and distribute seed of still better varieties. 
Sincerely 
J. Winston Neely 
Director of Plant Breeding and 
Below—Airplane view of our main breeding nursery of small grain 
located at Hartsville in Darlington County, S. C. Shows portion of the 
more than 54,000 test rows planted. 
