IZ rogress in Cena (Chie 
This first Gloeckner Carnation Manual is fortunate in making its debut at the same time that one of the 
most important developments in carnation growing history is taking place. We refer, of course, to the 
radically new growing procedure involving direct benching of rooted cuttings, single pinch and faster 
production through unchecked growth. Already some foresighted growers are midseason in their first 
year trials of the method, and the results are so favorable that numerous similar plantings are inevitable 
during the coming year. Since this method involves some entirely new concepts of carnation culture, 
and because it appears to be of such importance, it is the subject of special discussion in this manual. 
Over the years, carnations have fluctuated in popularity. This is due in part to changing whims and 
fancies of the buying public; in part to the cultural quality achieved by growers of a given period; and, 
in part to the excellence and desirability of current varieties. The importance of cultural quality and 
good varietal selection has been attested during the past decade, when marked improvement in both 
respects has paralleled the rise of carnations again to a high place of favor. It is our hope, in present- 
ing this Carnation Manual, to make up-to-date cultural information more readily available to growers 
everywhere, and thus help to raise the standards of production. Experience has shown that the entire 
industry benefits when one segment does a little better job of putting a little better product in the 
hands of the public, for satisfied buyers are repeat buyers. Better carnations are thus a worthy goal. 
Our representatives are all well versed in the culture of carnations. They know the habits of the different 
varieties and are capable of helping you in planning your requirements of the coming season. 
It is 2 GlpechMrics to make available the latest cultural information on this crop. 
Our interest in you and your crops by no means ends with the sale, as we are more than anxious to have 
the materials we sell, grow and prove profitable. 
: Company, 
Incerporated 
Fred C. 
15 EAST 26th STREET, NEW YORK 10, N. Y. 
LExington 2-4197 At Madison Street 
CONTENTS OF CARNATION MANUAL 
Carnation Culture. 4-1] insecticides 2 24 
Direct Benching .-. 1-3 New Introductions 1952.00.00... 21 
Diseases and Their Control.................. 13-18 New Introductions 1953 ......0000000..0........ 24 
Faster Production... 1-3 Price List 22-24 
Insects and Their Control...................... 19 Yoder Bros. Varieties ............................ 20 
TERMS OF SALE 
One hundred cuttings of each variety is the minimum that can be supplied. More than 
100 of a variety must be in multiples of 50. 
Any changes or cancellations of carnation orders must be received at least six weeks 
before shipping date. 
Fred C. Gloeckner & Co., Inc., gives no warranty, express or implied, as to the productiveness of any seeds, bulbs or plants 
it sells and will not be in any way responsible for the crop. Our liability, in all instances, is limited to the purchase price. 
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