Would You Wander 
Where does business come from? 
In looking around to other businesses, and comparing them 
with the Florist trade, you will notice that we are almost by 
ourselves in the smug judgment that there is only so much 
business to be had. 
Where this idea started, we certainly do not know, as flowers 
are universally liked and in any analysis, the surface of the 
demand has not been scratched. 
Every day in our business, shops and greenhouses are set 
up, an ad is placed in the phone directory, and the proprietor 
sits back to wait for orders. In the unusual cases where the 
proprietor is aggressive, we see him working hard to take 
as much business as he can from a competitor in the belief 
that there are only so many flowers sold. 
Would it not be much healthier for each of us and the in- 
dustry as a whole to concentrate on creating new customers 
and stirring up new demands for flowers? It must be realized 
that the only worthwhile business is one which you yourself 
have created. 
We say, therefore, that all of us should be mindful of the fact 
that production of flowers is increasing and quality is im- 
proving. We must go ahead. The only proper way to move 
forward is to make more people flower-conscious and urge 
the greater use of flowers for every purpose. 
