CALLA LILIES 
Callas are now such an important crop that they should be grown by every florist who h 
retail outlet. Aethiopica and Godfrey are ready in September and should be planted cs ly 
as possible for best results. Elliottiana, Alba Maculata and Rehmani are Todichle iddle of 
October and can be planted indoors then or through to the early Spring months—de Lite an 
when flowers are wanted. These latter three varieties are now widely used for ee e nee 
flowering and for this purpose should not be planted until danger of frost is over in the a 
Aethiopica 
Ready in September. 
Leading Florists white variety 
Elliottiana 
Ready early December. 
Well known yellow 
YELLOW CALLAS IN THE GARDEN 20 Yk I, nee $3.00 $20.00 
2VeKto Se rin? ween 450 32.50 
Alba Maculata 
Ready early December. 
Small white with spotted foliage 
CALLA REHMANI 
Lily ™ of = the a Valley — Ready in November 
Lily-of-the-valley is an extremely important item for those who retail bulbs and plants 
The quickness and ease with which they can be so beautifully flowered in the home makes 
them very popular for this purpose and creates a continued demand throughout the whole season. 
They are so satisfactory to the consumer that they build good will and a demand for other items 
We have them packed in the small units as listed below and we advise frequent, small purchases 
at regular intervals.. Store keepers can place them in refrigerators and keep them in perfect 
condition. 
SELECT QUALITY FOR STORE TRADE 
Per 100, $5.00; Per 1000, $40.00 
We can also supply smaller domestic pips as follows: 
Per 100, $2.50; Per 1000, $20.00 
In furtherance of our plan to supply our customers with the rarest and finest, we are offering 
a magnificent giant variety called ‘“SUPERBELL.” The flowers, stems and foliage are very much 
larger and finer than any other variety. 
Pare (Gar Gen, CUNT BS te ccsnstsece rte Reeve ce ey cere sears tse eerestbnasee each $1.00; per doz. $10.00; per 100 $75.00 
Doz. 100 
LoetOr2 serine eee eee ee eee $3.00 $20.00 
Ze to2) 4: inne ee ee 4.25 30.00 
2hento 212 cin,. ena a eee $2.50 $17.00 
Rehmani 
Ready early December. 
Large 2/2” bulbs, per doz. $2.50 
CALLA AETHIOPICA 
This pretty little pink Calla attracts attention wherever shown. We have 
now built up a nice stock of these bulbs and this permits us to drastically reduce 
the price. We can start delivering the first week in November and, for pot plant 
use, they can be planted at that time and should flower in February and March. 
Outdoor planting can start as soon as the soil warms in Spring. 
per 100 $15.00; per 1000 $125.00 
PAGE THIRTEEN 
