When Better C. brysantbemums eAre Gronn— 
Will you grow them? 
The potentialities yet undeveloped in the chrysanthemum are tremendous. To be successful with chrys- 
anthemums you will need to become an expert now and even more so in the future. Chrysanthemums 
are becoming easier to grow because we are getting to know more about them, but they are also 
getting to be more complicated because of their versatility. Variety is one advantage the chrysan- 
themum has over other flowers and we need to know how to utilize this advantage to materially stimu- 
late the sales of our product. 
The plant breeders are producing varieties that have been bred for continuous flowering. Some va- 
rieties will do satisfactorily during the short days and low light intensity of December and January 
but will not produce well during June and July. Likewise, some varieties will elongate and set buds 
in temperatures near 50° while others require 60° or better. 
Time tables and flowering schedules have no specific application unless the grower can assure himself 
completely unchecked growth throughout the whole life of the plant. To do so means uniform tempera- 
ture control, uniform watering, uniform and intelligent fertilizer application, the elimination of hard 
pinches, proper regulation of the length of day by the application of black cloth or additional light. 
Our representatives are all well versed in the culture of chrysanthemums. They know the peculiarities 
of the various varieties and are capable and skilled in planning your requirements for the coming 
season. 
It is a Gloechn®” service to make available the latest cultural information on this crop. 
Our interest in you and your crops by no means ends with the sale, as we are more than anxious to 
have the materials we sell, grow and prove profitable. 
15 EAST 26th St., NEW YORK 10, N. Y. 
LExington 2-4197 At Madison Square 
MUM MANUAL CONTENTS 
Anemone Vanleties ue. ane peg ee 55 POMPBONGMOnIGHeS= corr ee coe e Cert ak 49-52 
Chrysanthemum Flowering Schedule ........ 11-28 Pot Plant: Cultura = eee ee 29 
Guiturale Pointersey ei ye eae eee 2-10 Pot- Plant: Varietices: 0 ee 56 
Garden Varieties RS ie nS Ca Ra ra 58-60 Pica hin 52 
Insects-and Thein: Control! 222.3222 38-41 Shad; Inf ; = 
Large Flowering Varieties .................. 47-48 Sc MI So 11-28 
New Inteoductions.4 2). Ga) 45-46 Single Vanieties 5502052 age us ec 53-54 
Pests -Gniaeinelmecommolee ries erence eee 42-44 Spidenoy dnstios = ae een ee 48 
TERMS OF SALE 
Fifty rooted cuttings of each variety is the minimum that can be supplied. 
More than 50 of a variety must be in multiples of 50. 
Any changes or cancellations of chrysanthemum orders must be received at least 
30 days before shipping date. 
Every effort is being made to deliver stock which is free from stunt, but purchases must be made 
with the understanding that we assume no responsibility for losses which may result from stunt. 
Fred C. Gloeckner & Co. Inc. give no warranty express or implied, as to the productiveness of any seeds, bulbs or plants it sells, and 
will not be in any way responsible for the crop. Our liability, in all instances, is limited to the purchase price. 
