Dear Friends: 
This small catalog contains a list of the plants we believe to be the 
newest and finest available. We hope that you will find in it some 
variety that will fill out a prized collection, serve as a gift for a flower- 
minded friend, or arouse a new interest in that most rewarding of all 
spare-time activities, flower growing. 
We can think of no finer occupation than that of supplying you with 
flowers. We want to continue in that occupation for many years to 
come. We know that to do this we must continue to give you the finest 
plants we can grow and the best service we can possibly achieve. We 
appreciate your confidence in ordering from us and we will do every- 
thing in our power to continue to deserve it. 
—THE MAHR COMPANY 
PLEASE READ BEFORE ORDERING 
ABOUT POSTAGE 
We pay postage on all orders of $3.00 or over. Orders amounting to 
less than $3.00 please include 25c for postage, packing and handling. 
We do not ship C.O.D. as it slows down our delivery schedules. Money 
order or personal check is best way to remit. 
ABOUT OUR GUARANTEE 
We guarantee each order we send out to be filled with plants of 
superior quality, true to name. We guarantee each shipment to reach 
you safely and undamaged. We guarantee to replace any of our pro- 
ducts that do not reach you in first-class condition, or refund your 
money, including any transportation charges paid by you. Your order is 
a matter of personal and individual concern to us. 
2 
. ABOUT OUR AFRICAN VIOLETS 
Every plant we ship is a full, heavy, mature plant in bud and bloom 
or about to bloom. We strive to give something extra in size and 
quality. There is a crisp, yet tough feeling, to a well-grown violet that 
an expert senses immediately on handling it. Proper greenhouse culture 
is the basis of a fine violet. We feel that our grower is the finest in the 
ride t We're sure you'll agree with us when you see the results of 
is work. 
ABOUT OUR PACKING 
“| have erdered many violets, but | have never seen one packed so 
expertly as my Lady Geneva” .. . “My Double Neptune arrived in per- 
fect condition, it continued to bloom without the slightest setback.” 
These are samples of the letters we receive. We feel that we have de- 
veloped an almost completely damage-proof method of shipment. 
ABOUT SHIPPING 
We ship the year ‘round, but acknowledge orders during severe 
weather and ship when weather moderates. We keep close watch on 
weather readings throughout the country. Please allow a reasonable 
time for delivery. Processing your order and packing must be done 
without haste to avoid mistakes and damage. 
ABOUT MISTAKES 
If there is a mistake in your order, please tell us promptly and we 
will correct it. 
THE MAHR COMPANY °* BOX585 ° DES MOINES, IOWA 
NEW ...UNUSUAL .. . IMPROVED VARIETIES OF HOUSEPLANTS 
