“ohe “Ualue of 
Landscape ‘Planning 
WHAT IT MEANS TO THE HOME OWNER 
Landscape improvements on home grounds, old 
or new, vary greatly in size and type, just as houses 
vary. Each has its own personality. 
With some the needs are small, the treatment 
properly simple. In these cases all that is needed is an 
inspection of the existing conditions, a mutual under- 
standing of what is wanted and the selection of suit- 
able plants to fill the need. 
Usually, however, the competent landscape ad- 
visor is able to visualize and capitalize opportunities 
for appropriate improvements not readily apparent 
to the property owner. He studies and plans the 
grounds to produce maximum usefulness and maxi- 
mum beauty for an agreed expenditure. 
Good planning, preliminary to starting the actual 
work, is fully as important in landscaping as in house 
building. Yet good landscape planning involves far 
more than drawing “pretty pictures.” It includes the 
practical problems of soil improvement, grading, en- 
gineering, drainage, exposure, driveway and walk 
patterns, choice of appropriate plants, and a number 
of related matters. 
The H. V. Lawrence staff includes six men, all 
professionally trained, and backed by sixty-five years 
of practical experience in this section. There is no 
other comparable service offered on or near Cape 
Cod. 
Fair charges are made for their services and for the 
design and engineering plans they produce. Such 
charges are more than offset by the savings assured 
by having a practical co-ordinated program of pro- 
cedure, avoiding duplication of work and expense, 
capable of being accomplished little by little over a 
period of months or years if desired, and assuring a 
final result that is well related and of maximum 
satisfaction. 
The cost of not planning is often far greater than 
the cost of the best advice procurable. 
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