Dear Friends: 
This small catalog contains a list of the plants we believe to be the 
newest and finest available. We hope that you will find in it some 
variety that will fill out a prized collection, serve as a gift for a flower- 
minded friend, or arouse a new interest in that most rewarding of all 
spare-time activities, flower growing. 
We can think of no finer occupation than that of supplying you with 
flowers. We want to continue in that occupation for many years to 
come. We know that to do this we must continue to give you the finest 
plants we can grow and the best service we can possibly achieve. We 
Gppreciate your confidence in ordering from us and we will do every- 
thing in our power to continue to deserve it. 
—THE MAHR COMPANY 
PLEASE READ BEFORE ORDERING 
- . . ABOUT POSTAGE 
We pay postage on all orders of $5.00 or over. Orders amounting to 
less than $5.00 please include 50c for postage, packing and handling. 
We do not ship C.O.D. as it slows down our deliyery schedules. Money 
order or personal check is best way to remit. 
ABOUT OUR AFRICAN VIOLETS 
Every plant we ship is a full, heavy, mature plant in bud and bloom 
or about to bloom. We strive to give something extra in size and 
quality. There is a crisp, yet tough feeling, to a well-grown violet that 
an expert senses immediately on handling it. Proper greenhouse culture 
is the basis of a fine violet. We feel that our grower is the finest in the 
country. We're sure you'll agree with us when you see the results of 
his work. 
ABOUT OUR GUARANTEE 
We guarantee each order we send out to be filled with plants of 
superior quality, true to name. We guarantee each shipment to reach 
you safely and undamaged. We guarantee to replace any of our pro- 
ducts that do not reach you in first-class condition, or refund your 
money, including any transportation charges paid by you. Your order is 
a matter of personal and individual concern to us. 
ABOUT OUR PACKING 
“| have ordered many violets, but | have never seen one packed so 
expertly as my Lady Geneva” .. . “My Double Neptune arrived in per- 
fect condition, it continued to bloom without the slightest setback.” 
These are samples of the letters we receive. We feel that we have-de- 
veloped an almost completely damage-proof method of shipment. 
- ABOUT SHIPPING 
We ship the year ‘round, but acknowledge orders during severe 
weather and ship when weather moderates. We keep close watch on 
weather readings throughout the country. Please allow a reasonable 
time for delivery. Processing your order and packing must be done 
without haste to avoid mistakes and damage. All orders are filled in 
rotation. Out-of-stock items are usually available again withm a month 
to 6 weeks, as we have new crops continually coming into shipping size. 
PLEASE ADVISE US IF WE MAY HOLD YOUR ORDER UNTIL PLANTS 
ARE AVAILABLE, in this way we can give you larger plants and finer 
stock of the new varieties. 
- . . ABOUT MISTAKES 
If there is a mistake in your order, please tell us promptly and we 
will correct it. 
A REPORT TO OUR CUSTOMERS — FALL, 1951 
A revolution is going on in the Violet world. New forms, new 
colors, new combinations of blossoms and foliage, new foliage types, 
new strength and vigor are being bred into America’s favorite 
houseplant. To grow and enjoy these new types is a revelation 
and an adventure. 
This year has been a good one for us, despite some difficulties 
due to cold and cloudy weather. The demand for the newer ya- 
rieties exceeded all our expectations. Many varieties were sold out 
early in the season, thus disappointing many good customers, and 
delaying full completion of your orders. This condition will prevail 
this fall, too, as the demand for quality stock is on the increase. 
Again this fall, prospects are good for some great yiolets for 
spring delivery. We will have, definitely, the great Geneva Rainbow 
and Geneya Star. We hope to have a whole new series of fine 
doubles, including a magnificent Seafoam Red Double with the most 
perfect double form ever produced and the largest bloom (154 
inches) ever seen on a double violet. The new hybrid doubles will 
come in improved colors and greatly increased numbers of flowers 
per plant. We'll have more of those precious Violettes . . . our 
dainty miniatures including one with Seafoam type foliage. There'll 
be new colors available, too. About Saintpaulia Grotei, the Climb- 
ing violet . . . the supply is still inadequate. Progress has been 
made toward a Yellow Violet, but it is still somewhat in the future. 
All in all, there are great violets this Fall and equally great ones 
coming up for next spring. 
The many fine letters we receive complimenting us on our violets 
and our packing is very gratifying. We shall endeavor to continue 
to deserve this confidence by giving better and faster service and 
finer quality violets. We have greatly expanded our facilities and 
we intend to perfect each detail in packing, shipping and growing 
to give you the finest possible service, and the newest and best 
African Violets ayailable. 
Again, thank you. THE MAHR COMPANY 
Dear Sir: 
The Orchid Bi-Boy and Star Sapphire you sent me arrived in perfect con- 
dition. Thanks a lot for sending me such nice plants. Yours for continued 
success and all good wishes, I am, J " 
Mrs. M. B. 
Uniontown, Penna. 
Gentlemen: 
Wanted to tell you the violet my sister in Topeka had you send me arrived 
in excellent condition and I have never seen a better job of packing. It 
was beautiful. Mr F.. G. 
Colorado Springs, Colo. 
Gentlemen: 
Just received my Double Neptune African Violet and I’m so pleased with 
it. It traveled beautifully and one would never know it had been’ moved. I 
know you are going to receive many orders from my friends after they have 
seen my plant. Mrs. R. I. 
Marshalltown, Iowa 
Dear Sir: 
. .. I particularly like the way you pack the plants for shipping. They 
continue growing, not losing six pate some. 
Fort. Madison, Iowa 
Dear Sir: 
My Lady Geneva was lovely and arrived in perfect condition. 
Mrs. W. C. N. 
St. Louis, Missouri 
Gentlemen: 
I had one of your Lady Geneva African Violets sent me as a gift to add to 
my collection and wanted to let you know that it was a fine specimen and 
came in wonderful condition. Mrs. M. G. A. 
Augusta, Maine 
Dear Sir: 
Received by Blue-Eyed Beauty in wonderful shape. It took five days to 
reach here and today it has six large blossoms and lots of buds. Thanks for 
sending me such a nice healthy plant. 
Me ceers 
Rockwood, Michigan ‘ 
Gentlemen: 
Received my plant and am very well pleased with it. It was six days.on the 
way and it was still moist. I really didn’t expect such a nice big plant. It 
was packed beautifully. Mrs. W. P. 
Dimock, Penna. 
Dear Sirs: 
My violet came through in wonderful shape and is such a nice healthy 
plant. It is blooming now and so pretty. Thanks so much. I have given 
your address to others here and know of one who is going to send for violets. 
I told her how well it was packed and what a nice plant it was. 
Mr. H. S. 
Elkhart, Indiana 
Gentlemen: 
I received my violet in perect pei and it is really growing. 
Spottswood, Virginia 
Dear Sir: 
Received the African Violets last Friday the 26th. 
with them. They were so sturdy-looking plants. 
catalog when it comes out. 
beautifully. 
Sure was well pleased 
1 Will be looking for your 
They are fine plants and I know they will grow 
piss M. D. 
indsborg, i 
Dear Sirs: eee 
Received my violets today in the mail and I am very much pleased with 
them. They are such lovely, hardy plants. I a iff give ane 
great deal of pleasure. Mr s K. Se Te ane 
Chicago, Illinois 
SEE SPECIAL OFFERS ON BACK COVER 
THE MAHR CO. 
BOX 585 
DES MOINES, IOWA 
