WHO? 
The JOSEPH F. MARTIN COMPANY serves the most discriminating 
plant buyer in the Americas. Who is he? 
You! 
That can’t be argued. For thirty-one years, at a steady honest pace, 
this organization has belonged to and served only the trade family, 
carefully assuring that every plant produced is offered only to you, 
who are professionally interested in hardy perennial plants. 
WHY? 
In 1921, it was as clear as it is today. We could prosper our company 
only in the best American business tradition — only with the best 
interest of our customer at heart. Was it possible, then, to offer our 
_plants to the tradesman and turnabout to compete with him for his 
market? We didn’t think so, so we had to choose. We chose you, the 
professional plantsman. The years have solidly confirmed the fairness 
of that policy — do you agree? 
WHAT DOES YOUR HARDY PLANT HEADQUARTERS 
OFFER YOU TODAY? 
PERENNIAL PLANTS only — specialization in the one field of plant 
production. Constant attention to the single good purpose must nec- 
essarily have its good result — and the plants in this catalog are just 
that — Good. | 
THE QUALITY IS FULLY DEVELOPED FIELD GROWN ONLY — none 
of the little things that you must plant, cultivate, and otherwise ten- 
derly nurture for a year before they are valuable for any purpose; none 
of the overgrown sizes that have spent the best part of their mature 
productvity before you had them. They are plants grown to that young 
virile standard that will have them producing their complete exhibi- 
fons Naren they are transplanted to the final location that you choose 
for them. 
THE ASSORTMENT OF VARIETIES is a completely honest presenta- 
tion of the good ones. Serving the tradesman only, we must and do 
avoid presenting plant material that is currently intensively promoted 
and which has as its only merit its newness. Our tradesmen are 
solicited only with plants that stand solidly on their own feet. New or 
old, with or without a glamour name, they are the beautiful, worth- 
while forms that you cut, or merchandise to the home gardener, with 
complete confidence in your customer's appreciative acceptance. 
THANKS 3...) EVERYONE: @ oc FORMERINKING OF “US” os. WHEN 
. »« YOU THINK OF FINE PERENNIALS! 
THE JOSEPH F. MARTIN Co. 
P. O. Box 189 Painesville, Ohio 
