you" Bwhen? 
te ceners all know that if the soil is to 
feed the plants year after year, then the 
- gardener must help the soil by supply- 
ing plant food. A large portion of the 
soil's native fertility is lost each year 
_ through removal of plant growth, and by 
‘erosion and leaching. Seldom is a soil 
to be found which has not been ex- 
hausted of one or more of the vital plant 
food nutrients. 
Fortunately, plant feeding is a rather 
simple and easy job. While plants re- 
quire many different elements from the 
soil, these can be provided by just one 
complete, balanced plant food, such as 
Vigoro. Without odor or muss, modern 
complete balanced plant food takes care 
of all the vital nutrient needs of plants, 
regardless of the soil’s natural fertility 
level. 
The physical condition of the soil is 
also important. If it is low in organic 
- matter, if it bakes and cracks when dry, 
or is too sandy, it can be improved by 
addition of humus and conditioning ma- 
terials such as peat moss, compost, and 
vermiculite. 
A Matter of BALANCED Diet 
as plant food for lawns and gardens 
is like buying food for your table. To 
_keep healthy, you need a balanced diet 
... you would not think of keeping 
~ your children on an all starch diet just 
because it is cheaper. You know they 
need proteins and minerals, too. 
‘oer is the same way with flowers and 
vegetables, too. They need many differ- 
ent plant food elements from the soil for 
plant food nutrients . 
feeding. 
is now 
New Process Vigoro is the result of a Swift re- 
search program aimed at making Vigoro easier to 
use and to assure uniform distribution of the 
. . the various elements are 
chemically hitched to each other to assure uniform 
EASIER TO USE! New Process Vigoro 
easier than ever to use on 
root, stem, fruit or flower development. 
For these reasons, we recommend Com- 
plete Plant Food, which supplies in bal- 
anced proportions the vital nutrients 
plants need from the soil for the best — 
growth and development. 
FOR LAWNS: 
Follow these 3 steps: 
1. Check to see that grass is dry! 
2. Apply evenly according to manu- 
facturer’s instructions. (With New 
Process Vigoro, you'll need only 3 
Ibs. per 100 sq. ft.) 
3. Soak the plant food into the Soil 
immediately after applying. 
If water is not available merely work 
the plant food off blades of grass with 
back of rake. NOTE: If plant food is ap- 
plied early, before growth starts, steps 
1 and 3 are unnecessary. Early thaws 
and spring rains work the plant food 
into the soil. 
For FLOWERS, 
BERRIES... 
Apply complete plant food at the rate 
of 4 pounds per 100 sq. ft. of area be- 
fore seeding or setting plants. For es- 
tablished perennials apply around plants 
or along both sides of row early in Spring 
at six to eight week intervals. 
For TREES... 
Make a series of holes 12 to 18 inches 
deep with a 2” soil auger or a pointed 
stick under the drip of the branches. 
Figure the plant food need per tree by 
VEGETABLES, 
New Process YIGORO 
Complete Plant Food 
FINEST FOR LAWNS, FLOWERS, VEGETABLES 
lawns, New Process Vigoro is practically dust-free. 
This means the particles roll off the blades readily 
onto the ground. 
Swift offers End-o-Pest and End-o-Weed, too! 
FEEDS PLANTS RIGHT! Vigoro supplies all the 
vital nourishment plants need from the soil for the 
best growth and development. Vigoro is ideal for 
Lawns, Flowers, Vegetables, and Shrubs. 
where avy p 
measuring the diameter four feet from 
the ground and allowing 3 pounds of 
complete plant food per inch ot diameter. 
Fill holes with a mixture of half Daw 
food and half soil or sand. 
TWO MORE GARDENING TIPS 
Good cultural practices call for keeping 
weeds out of your lawn and garden. 
In the garden, you will have to use the 
hoe. In the lawn, however, you'll find 
it simple and easy to spray weeds away 
with a modern weed killer, such as 
End-o-Weed, which kills over 100 kinds 
of weeds without harming ordinary lawn 
grasses. 
Finally, you must keep insects and 
fungus disease under control. We have 
a complete line of insecticides. If you 
have a large area devoted to particular 
plants, we have the specific chemicals 
to economically control troublesome 
pests. 
However, if you grow a variety of things, 
you'll get better results and save time 
and money by using an all around in- 
secticide, such as End-o-Pest, 3-Way 
garden dust to prevent and control all 
major types of chewing and sucking in- 
sects and fungus diseases. 
If you plant right, feed right, weed right 
and protect right . . . you'll get better 
results and more pleasure and benefit 
from the seed you buy from us. 
*VIGORO is Swift & Company's trademark 
for complete plant food 
