EGGPLANT 
Sow 14 pound in seed-bed to plant an acre. 
For the garden sow one packet in seed-bed for 17 plants 
to set 50 feet of row for a family of 3 or 4 people. 
A field of Fort Myers Market Eggplant at harvest time. 
Culture. For a spring crop, plant seed in November, Decem- 
ber, and January; for the fall crop, plant in June, July, and 
August, in muslin or burlap-covered seed-beds. When set in 
the open, the plants may need some protection from the sun. 
Many growers use palmetto fans, stuck slanting on the south 
side of the hill, which will keep the sun from striking the newly 
set plants with full force. Have rows 3 to 4 feet apart and 3 feet 
between the plants. Use not less than a ton of 4-7-5 fertilizer 
per acre. For the control of insects and diseases of eggplant see 
page 54. 
The number of days in parentheses after each variety indi- 
cates the number of days to first marketable fruits, from setting 
out plants in the field or garden. It usually requires six to 
eight weeks to produce plants for field setting. 
Prices quoted are postpaid. 
Write for special prices on larger quantities. 
FLORIDA MARKET (Phomopsis Resistant) (New). 88 days.) 
This is the disease resistant variety of eggplant which Florida 
growers have been waiting for in order to make eggplant pro- 
duction on diseased soils a profitable venture. Tip over, leaf 
blight and fruit rot disease all caused by the Phomopsis fungus 
has become so severe in the state as to make eggplant produc- 
tion unprofitable on many soils in some sections. This new 
variety was developed by Dr. Phares Decker, Plant Pathologist 
at the Florida Agricultural Experiment Station, Gainesville, 
Fla. He crossed a wild, disease-immune variety from India 
with the Ft. Myers Market variety, and after many years of 
selection he has developed this outstanding variety. It makes 
a very vigorous, tall, rank growing, sturdy bush, holding all 
the fruits well off the ground. It is an enormous yielder, bear- 
ing over a very long season. 
This makes it a very desirable variety for south Florida 
where it can be planted in early fall for production throughout 
the winter and spring months. The attractive fruits are 
cylindrical in shape and develop to a very large size. They 
are of a good rich black color. We predict that as soon as 
sufficient seed becomes available this new disease resistant 
variety will replace the standard varieties now grown. It will 
pay every Florida eggplant grower to give this new variety a 
trial this season. 
Seed supply extremely limited. 
Pkt. 10c; 02. 65c; 4% Ib. $1.90; 1 Ib. $7.00; 
5 Ibs. $6.90 per Ib. 
FORT MYERS MARKET. (83 days.) We were the first to 
introduce this variety, which is today the leading variety grown 
in Florida, and is gaining in popularity throughout the South, 
due to the increased demand for this type in Northern markets. 
Our breeding department has made special selections in order 
to improve the variety for uniformity in type of plant, size, 
shape and color of fruit. In numerous tests which we have con- 
ducted with our improved strain of this variety in different 
parts of Florida, we have found it to be superior to others in 
the fact that it produces immense yields of large sized fancy 
fruits over a long period. The plants are of the high-bush type, 
producing a very tall, vigorous growth. The fruits are slightly 
elongated, cylindrical in shape, never producing a necky stem 
end, and they possess an intense deep black color so much in 
demand among buyers and in the markets. 
Pkt. 10c; oz. 60c; 14 Ib. $1.75; 1 Ib. $6.50 
5 Ibs. $6.40 per Ib. 
FLORIDA BEAUTY (Phomopsis Resistant) (New). (80 days.) 
This disease resistant variety was developed by Dr.’ Phares 
Decker, Plant Pathologist of the Florida Agricultural Experi- 
ment Station. It is the result of many years of breeding and 
selection. This variety is earlier than its sister variety, Florida 
Market. ‘The plants do not grow as tall and rank, but spread 
out more and make a heavier early crop, especially in the fall, 
than does Florida Market. The fruits are more oval in shape 
and not as long as Florida Market, and have a beautiful deep 
purple or black color. The plants, although of the high-bush 
type, are not as long bearing as Florida Market, but make the 
bulk of their crop earlier than Florida Market, and thus we 
feel this variety may be better adapted for fall and early 
spring production in North Florida than Florida Market. Every 
Florida eggplant grower should give this new disease resistant 
variety a trial this season. 
Seed supply extremely limited. 
Pkt. 10c; 02. 60c; 14 Ib. $1.75; 1 Ib. $6.50; 
5 Ibs. $6.40 per Ib. 
The Standard of Quality in Florida for 40 Years 
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