A New Marketing Plan 
Now that my breeding lines are well established and should 
become more productive each succeeding year the work 
necessary to the maintaining of my present breeding program 
makes it imperative that I keep the commercial aspect of my 
iris activities subordinate to the production of new varieties 
as it would be utterly impossible to plant and maintain the 
large stocks necessary for a customary iris business without 
a serious hindrance to this program hence I am offering my 
introductions at a fixed price with the understanding . 
that when the purchaser acquires sufficient stock to offer 
it for sale at a price lower than my introductory price 
I shall discontinue listing same leaving its distribution to the 
dealer or dealers. By this plan I hope to share these new 
introductions with growers who are already actively engaged 
in the merchandising of iris and believe such arrangement 
would be fair and profitable to the dealer inasmuch as these 
offerings are highly original and represent a distinct advance 
on varieties generally offered in the trade. In view of prevail- 
ing prices of Japanese iris my prices may appear excessive 
to some, however, in consideration of the fact that after 
eighteen years of serious work not more than _ twenty-five 
varieties developed during that time will reach the market, 
prices asked are certainly not unreasonable. I reserve the right 
to occasionally sell varieties in surplus at prevailing prices to 
visitors to my garden though I shall make no effort to do so as 
I have adopted the above marketing plan to rid myself of the 
work associated with the selling of iris in the usual manner 
and I will at no time enter into competition with the customer. 
In establishing the price of my various varieties their relative 
merit hes been the sole consideration and available stock has 
not been a factor. 
Terms and Conditions 
My own originations are offered exclusively as no other 
varieties are grown except for comparison purposes or 
occasional use in breeding operations and none are for sale. 
Prices listed are net and remittance must accompany order, 
no orders accepted for C. O. D. shipment. No charge for 
packing. Shipments by Parcel Post prepaid anywhere in the 
U. S., elsewhere consignee must pay transportation charges. 
Available stock is limited and orders should be placed early 
to avoid disappointment. All orders will be filled in same 
sequence as received and no substitutions will be made unless 
requested. Stock supplied will be one year plants when avail- 
able otherwise strong natural divisions from one or two year 
plants only may be supplied assuring vigorous stock which 
under favorable conditions should give a good percentage of 
bloom first season after planting. Shipping season early Fall,— 
late September or early October unless otherwise requested 
which will be at customers risk. 
