“Hidden Value” 
Nature put it in small seeds, 
“The Lord helps he who helps himself,” 
_ So, began improvement of man’s needs, 
Seed breeding increased his wealth. 
With good seed, now at hand, 
The Story is only partly told, 
Varieties adapted to climate and land, 
Are worth their weight in gold. 
The best is always the cheapest, 
In seed, legal service and medical care. 
In the best we should invest, 
To find the Hidden Value there. 
Great values hide in weed-killers, 
And other chemicals, such as insecticides, 
Seed treatments, commercial fertilizers, 
Fumigants, Hormones and Fungicides. 
The trained eye of an expert, 
Will not detect live seed from dead, 
Or active chemicals from inert, 
The Value is Hidden, t’was said. 
Depend on the dealers reputation, 
And buy these items with confidence. 
In spite of glorified temptation, | 
Turn Hidden Values to dollars n’ cents. 
There is tax-free, Hidden Value, 
In our fifty years of reputation, 
Protecting it will protect you. 
Leave it with Gill’s Fourth Generation. 
Only word pictures show these values, 
The Roswell Seed Co. invites you to look, 
After forty-nine annual issues, 
There’s only word pictures in this book. 
