376       Pennsylvania  Pharmaceutical  Association.  {^kl^Cmi™' 
and  only  prominently  at  the  time  of  revision.  The  pharmacist  is  to 
blame  for  this  condition,  in  that  he  does  not  assume  the  initiative  in 
pursuing  the  proper  method  to  interest  the  physician,  and  in  some 
cases,  on  account  of  the  inferior  preparations,  due  to  non-adherence 
to  the  U.S. P.  directions. 
Query  io. 
E.  E.  Heffner. 
Interest  the  physician  first.  This  would  be  accomplished  by 
having  a  comparative  list  of  the  proprietary  articles  most  generally 
prescribed,  together  with  the  ethical  U.S.P.  preparations  of  a  similar 
nature,  giving  the  approximate  cost  of  each.  The  presentation  of 
a  copy  of  the  U.S.P.  to  the  physician  at  the  holiday  season  instead 
of  expensive  gifts  of  cigars,  etc.,  as  are  usually  given,  is  also  advised. 
Query  io. 
O.  W.  Osterlund. 
The  present  condition  of  affairs,  which  has  been  caused  by  the 
work  of  the  Council  on  Pharmacy  and  Chemistry,  in  arousing  the 
interest  of  the  medical  profession  with  regard  to  objectionable 
proprietary  preparations,  should  be  taken  advantage  of  by  the  indi- 
vidual pharmacist  in  making  up  a  number  of  ethical  preparations 
and  bringing  them  to  the  attention  of  his  neighboring  physician  by 
submitting  samples  and  literature. 
Query  io. 
R.  H.  Lackey. 
The  best  method  of  influencing  the  physician  in  prescribing 
U.S.P.  and  N.F.  preparations  comprises  the  use  of  all  those  various 
methods  which  have  been  proven  by  experience  in  the  hands  of  the 
proprietary  manufacturer  in  exploiting  or  marketing  his  goods.  Con- 
certed effort  of  neighboring  pharmacists  in  sampling  and  circularizing 
a  line  of  standard  preparations  is  the  most  satisfactory  method  of 
accomplishing  the  desired  results. 
Query  io. 
F.  E.  Niece. 
The  use  of  the  U.S.P.  as  an  advertising  medium  is  overlooked 
by  the  average  pharmacist.    In  consequence  of  the  fact  that  the 
