AmsJP°tUr'i9ih8arm*i     Increasing  Prescription  Dispensing.  647 
journal.  Educating  the  doctor  to  depend  on  the  druggist  for  reliable 
information  regarding  drugs  is  not  only  practising  true  pharmacy 
but  it  is  building  business. 
No  surgeon  can  be  successful  without  the  proper  instruments 
and  facilities  with  which  to  work  and  no  pharmacist  can  serve  the 
physician  or  his  community  without  proper  equipment.  Under 
equipment  we  include  first :  a  stock  of  reliable  drugs,  chemicals  and 
biological  products,  either  accurately  prepared  and  standardized  by 
the  pharmacist  himself  or  purchased  from  absolutely  reliable  sources. 
The  pharmacist  who  can  supply  the  physician  with  the  things  he 
needs  when  he  needs  them,  other  things  being  equal,  should  have  no 
fear  of  physicians'  supply  houses  or  even  dispensing  doctors.  Sec- 
ondly, under  the  heading  of  equipment  we  should  include  laboratory 
facilities.  This  should  embrace  apparatus  for  the  more  common 
clinical  tests  but  by  all  means  it  must  include  the  necessary  ap- 
paratus for  compounding  all  common  and  uncommon  prescriptions. 
In  the  latter  classification  we  include  facilities  for  filling  ampuls, 
sterilization,  making  titrations,  isotonic  solutions,  etc. 
Many  doctors  are  considered  cranks  because  of  their  insistence 
on  special  kinds  of  service.  These  are  the  men  to  please,  for  once 
they  feel  satisfied  with  your  service  nothing  will  drive  them  away 
from  you  and  they  become  wonderful  assets  to  your  prescription 
department.  Incidentally  anyone  who  can  please  a  crank  need  have 
little  fear  of  not  pleasing  the  average  man. 
Quick  service  and  ability  to  meet  unusual  requirements  are  fac- 
tors which  every  doctor  appreciates  and  are  producers  of  con^ 
fidence.  A  pharmacist  may  have  the  stock,  equipment,  personality 
and  all  the  other  attributes  of  a  successful  prescription  dispenser 
but  in  order  to  be  successful  he  must  not  fail  to  also  adopt  modern 
methods  of  keeping  physicians,  dentists  and  veterinarians  informed 
of  the  fact  that  he  is  in  step  with  the  progress  of  the  times.  An  oc- 
casional letter,  just  as  personal  as  acquaintance  with  these  men  per- 
mits, is  one  of  the  best  mediums  for  keeping  in  touch  with  the  med- 
ical man. 
It  is  very  important  to  bring  the  professional  side  of  the  phar- 
macy to  the  front  if  prescription  dispensing  is  to  be  increased. 
Show  the  medical  men  that  only  registered  pharmacists  compound 
their  prescriptions  in  your  store;  show  that  you  follow  directions 
for  storing  and  preserving  the  drugs  and  biological  products  pre- 
