^"'•■^°May^Y92o:}  AssociatM s  Latent  Power.  347 
impress  this  same  army  with  the  fact  that  the  medicinal  manufac- 
turer is  one  of  the  most  important  factors  in  the  scientific  progress 
of  curative  agents. 
BFFKCT  OF  CAMPAIGN. 
In  the  past  years  of  the  Association's  existence,  I  verily  believe 
that  the  industry  has  not  become  known  to  as  many  as  ten  thousand 
persons  outside  the  medical  and  pharmaceutical  worlds.  In  one 
year,  a  campaign  of  this  character  would  bring  it  to  the  attention, 
and  that  in  a  most  favorable  light,  of  hundreds  of  thousands,  if  not 
millions,  of  people,  making  them  less  susceptible  to  unsound  propa- 
ganda and  less  likely  to  add  their  voices  to  the  demand  for  legisla- 
tion in  response  to  it. 
Besides  this  you  have  the  consideration  that  magazines  are  read 
not  only  by  the  rank  and  file,  but  also  by  the  bureau  chief  who  for- 
mulates the  regulation  you  must  follow,  by  that  legislative  activating 
agent  of  great  potency,  the  public-spirited  clubwoman,  and  no  less 
by  the  legislator,  the  editor,  the  preacher,  and  a  hundred  other 
influential  elements  in  the  body  politic. 
One  legislator  thus  influenced  might  give  your  cause  a  champion 
sufficiently  strong  to  turn  the  tide  of  a  legislative  contest  in  your 
favor  and  one  editor  impressed  with  your  important  public  mission 
and  your  worthiness  might  give  your  cause  the  weight  of  a  journal 
of  great  influence  in  molding  the  opinion  of  thousands  of  readers. 
You  stand  to  gain  not  only  the  benefit  of  a  sympathetic  public 
opinion  in  the  aggregate  but  also  the  championship  of  single  elements 
in  that  heterogeneous  mass  called  the  people  whose  goodwill  can  be 
of  great  direct  benefit  to  you.  Your  activities  would  likewise  tend 
to  stimulate  a  public  interest  in  matters  medicinal  that  would  react 
on  the  public  press  and  stimulate  the  publication  of  articles  to  your 
interest,  articles  all  the  more  influential  because  they  would  not 
bear  your  stamp. 
PUBLIC  ESTEEM  THROUGH  SCIENTIFIC  ATTAINMENT. 
I  hope  I  have  said  enough  on  this  point  of  publicity  to  illustrate 
that  the  matter  of  giving  ethical  medicinal  manufacture  an  influential 
and  representative  place  among  the  industries  of  the  country,  a  place 
that  will  make  it  proof  against  the  domination  of  any  other  force, 
is  simply  a  question  of  employing  the  great  latent  forces  within  our- 
selves that  are  now  lying  dormant. 
