286 
Modern  Medicine. 
Am.  Jour.  Pharm. 
June,  1915. 
reached  and  guided  should  be  made  a  part  of  such  an  educational 
campaign.  Newspapers,  magazines,  books,  pamphlets,  women's 
clubs,  business  men's  organizations,  universities,  colleges,  normal 
schools,  public  schools,  ministers,  churches,  civic  and  philanthropic 
organizations  can  all  be  utilized.  In  planning  an  educational  cam- 
paign for  a  State,  it  is  first  advisable  to  make  a  general  survey  of 
the  field  and  to  ascertain  exactly  what  means  for  education  exist, 
what  funds  or  material  are  available  for  the  purpose  and  how  the 
available  material  can  be  utilized. 
The  secret  of  success  is  to  unite  all  the  available  organizations 
and  influences  and  to  avoid  the  mistake  of  making  such  a  campaign 
a  medical  movement.  Physicians  should  lead,  but  not  monopolize. 
In  such  a  campaign  the  press  is  the  most  valuable  ally.  In  Utah 
there  are  105  periodicals  published,  including  six  daily,  three  tri- 
weekly, six  semi-weekly  and  seventy-eight  weekly  newspapers,  three 
semi-monthly  and  nine  monthly  magazines.  These  are  published  in 
fifty-seven  towns,  of  which  twenty-three  are  county  seats.  The 
Council  on  Health  and  Public  Instruction  has  issued  for  three  years 
a  Press  Bulletin,  which  is  sent  each  week  to  approximately  five  thou- 
sand newspapers,  including  six  dailies  and  nineteen  weeklies  pub- 
lished in  Utah.  The  total  cost  including  postage,  printing  and  all 
labor  for  sending  fifty-two  weekly  bulletins  to  any  newspaper  in  the 
United  States  amounts  to  80  cents  per  paper  per  year.  The  cost  of  a 
bulletin  for  a  single  State  would  probably  be  a  little  more,  but  at  an 
annual  expense  of  $100  or  $150  it  would  be  possible  to  send  to  every 
newspaper  in  Utah  a  weekly  press  bulletin  containing  short,  popular 
articles  on  health  topics  suitable  for  use  in  the  average  paper.  Mem- 
bers of  local  societies  can  secure  the  cooperation  of  the  editors  of 
local  papers,  explaining  just  what  is  intended  and  why  this  matter 
is  being  sent  out.  As  a  rule,  when  properly  presented,  editors  are 
glad  to  use  this  material.  There  has  probably  never  been  a  time  when 
newspapers  were  as  much  interested  in  public  health  as  to-day.  The 
success  or  failure  of  such  a  bulletin  will  depend  on  the  ability,  tact 
and  good  judgment  of  the  man  in  charge  of  it.  Everything  that 
could  possibly  be  interpreted  as  for  the  selfish  interest  of  physicians 
either  as  individuals  or  as  a  class  should  be  eliminated.  All  sectarian 
discussions  or  bitterness  should  be  omitted.  Nothing  should  appear 
that  is  theoretical,  indefinite  or  unproved.  Only  positively  demon- 
strated facts  which  have  been  accepted  by  the  general  profession  and 
which  are  part  of  our  common  knowledge  should  be  admitted. 
