Am.  Jour.  Pharm.  | 
December,  1915.  j 
Book  Reviews. 
573 
structive  chapters  devoted  to  applied  bacteriology,  the  poisonous 
fungi,  and  the  animal  drugs. 
This  comprehensive  work,  from  the  pen  of  America's  foremost 
teacher  of  pharmacognosy  and  authority  on  histology,  is  the  result  of 
years  of  patient  scientific  investigation,  and  no  doubt  will  receive  the 
recognition  it  deserves. 
John  Moser,  Jr. 
Window  Displays  for  Druggists.  Comprising  for  the  most 
part  engravings  and  descriptions  of  over  a  hundred  attractive  dis- 
plays which  have  been  designed  and  used  with  success  by  drug- 
gists throughout  the  country,  together  with  some  useful  suggestions 
on  the  subject  of  window  dressing  in  general.  Third  edition,  con- 
taining 32  new  displays.  Edited  by  Harry  B.  Mason,  editor  of  the 
Bulletin  of  Pharmacy.    Published  by  E.  G.  Swift,  Detroit,  Mich. 
This  neat,  well-printed,  and  well-illustrated  little  volume  of  190 
pages  is  well  worth  the  serious  study  of  the  retail  pharmacist  who 
wishes  to  learn  how  to  make  the  most  of  his  store  and  window  space. 
-People  are  very  apt  to  judge  the  ability  of  a  pharmacist  to  put  up 
prescriptions  and  otherwise  dispense  medicines  not  only  by  his  per- 
sonal appearance,  but  also  by  the  appearance  of  his  place  of  busi- 
ness. Ability  and  merit  are  absolutely  necessary  if  one  wishes  for 
success  in  one's  business,  but  it  is  very  materially  helped  along  by  a 
proper  regard  for  the  principles  that  govern  the  art  of  advertising. 
We  know  of  no  better  way  for  a  retail  pharmacist  to  advertise  than 
to  take  advantage  of  his  room  and  window  space  to  impress  on  his 
neighbors  that  he  is  a  live  one:  a  clean  store  and  well-arranged 
windows  to  show  his  customers,  and  neatness  and  cleanliness  to 
show  those  physicians  who  may  come  behind  his  prescription  case. 
This  book  can  be  purchased  for  the  small  sum  of  one  dollar,  and 
is  worth  every  cent  of  it. 
J.  K.  Thum. 
Bacteriological  Methods  in  Food  and  Drug  Laboratories, 
with  an  Introduction  to  Micro-analytical  Methods.  By 
Albert  Schneider,  M.D.,  Ph.D.  (Columbia  University),  Professor 
of  Pharmacognosy  and  Bacteriology  in  the  College  of  Pharmacy  of 
the  University  of  California,  San  Francisco.  P.  Blakiston's  Son  & 
Co.,  1012  Walnut  Street,  Philadelphia,  Pa.   Price,  $2.50  net. 
Dr.  Schneider  is  always  interesting.    He  has  written  books  deal- 
