386        Pennsylvania  Pharmaceutical  Association.  {A^j£SJtjmm*" 
Our  Future  Pharmacist,  or  a  Labor  Problem. 
By  F.  M.  Siggins. 
The  author  states  that  the  ordinary  pharmacist  of  the  present 
time  has  no  room  for  a  laboratory  such  as  he  should  have  if  he  is  to 
rollow  up  his  college  education.  He  would  advocate  the  opening 
of  the  college  doors  to  all  who  desire  an  education,  irrespective  of 
previous  educational  requirements. 
What  is  the  Most  Effective  Method  of  Advertising  for  the 
Retail  Druggist  ? 
By  Lome  E.  Hastings. 
The  author  states  that  there  is  no  one  rule  for  effective  advertising- 
He  advocates  intelligent  and  systematic  use  of  window  displays,  the 
maintenance  of  a  cleanly  condition  of  the  door,  and  prescription 
department,  advantageous  arrangement  of  goods  in  show  cases,  and 
systematic  and  periodic  circular  advertising  in  the  locality  of  the  store- 
He  advertises  the  wrapping  of  small  folders  containing  seasonable 
advertisements  with  each  package  sent  out,  and  states  that  this  form 
of  advertisement,  if  persistently  and  consistently  followed,  will 
materially  increase  sales. 
Does  a  Soda  Fountain  Pay? 
By  James  S.  Gleghorn. 
The  author  states  that  a  great  deal  depends  upon  the  locality,  as 
the  policy  which  would  prove  successful  in  one  case  might  be  a 
failure  in  another.  It  is  not  so  necessary  to  have  a  good  fountain  as 
it  is  to  keep  the  one  you  have  in  good  condition.  He  cites  instances  of 
mistakes  that  have  been  made  by  druggists  to  put  in  expensive  foun- 
tains simply  to  keep  up  the  style,  and  calls  attention  to  the  necessity 
for  politeness  on  the  part  of  the  soda  dispenser.  He  advises  the 
pharmacist  to  get  out  a  line  of  new  drinks  every  week  throughout 
the  season,  and  to  furnish  a  printed  list  showing  the  variety  and 
prices  of  drinks  served.  He  does  not  believe  in  giving  free  drinks, 
or  in  distributing  free  tickets  with  other  purchases,  and  concludes 
by  saying  that  it  takes  money,  pure  water,  clear  ice,  rich  fruit  syrups,, 
work,  and  know-how  to  make  a  soda  fountain  pay. 
