130 
Book  Reviews. 
/Am.  Jour.  Pharm. 
February,  19 19. 
Chas.  R.  Barnes  in  1908,  and  has  been  named  Selaginella  Landii  by 
the  authors,  after  one  of  the  collectors.  Its  characteristics  are  set 
forth  both  in  Latin  and  English  and  by  two  splendid  plates  which 
portray  both  its  habit  and  morphological  peculiarities. 
In  the  third  article,  entitled  "  A  Wood-penetrating  Alga,  Gomon- 
tia  Lignicola,  nov.  sp.,"  George  T.  Moore  records  his  observations  on 
a  new  species  of  Gomontia  which  he  found  growing  within  the  tis- 
sues of  yellow-pine  wood,  submerged  in  a  fresh-water  pond  on 
Nashawena,  Elizabeth  Islands,  Massachusetts.  The  author  has  care- 
fully worked  out  the  entire  life  history  of  the  species  which  is  here 
for  the  first  time  described  and  clearly  illustrated  by  19  figures  on 
3  plates. 
Heber  W.  Youngken. 
American  Methods  in  Foreign  Trade,  by  George  C.  Vedder,  First 
Edition.  Published  by  McGraw-Hill  Book  Co.,  Inc.,  New  York, 
N.  Y.,  204  pp. 
This  work  is  an  admirable  statement  of  the  general  principles  that 
should  obtain  in  the  prosecution  of  American  export  trade.  Not 
only  is  it  a  keen  analysis  of  trade  conditions,  but  its  many  valuable 
suggestions  are  evidently  those  of  a  practical  man  with  a  wide  and 
fruitful  experience. 
Mr.  Vedder  states:  "American  manufacturers  are  not  the  best 
exporters  in  the  world,  but  the  best  exporters  in  the  world  are  Amer- 
ican manufacturers.  Volume  of  sales  is  not  an  all  important  con- 
sideration for  it  takes  care  of  itself  in  due  time  if  the  methods  are 
sound  and  constructive  and  possess  continuity.  Our  weakness  in 
the  foreign  trade  field  is  not  that  we  do  not  know  how  to  export, 
but  rather  that,  as  yet,  good  American  exporters  are  relatively  few 
in  number.  The  reality  of  the  existence  of  distinctively  American 
methods  of  building  up  a  foreign  trade  may  come  as  a  surprise  to 
many  of  our  manufacturers,  into  whose  ears  has  for  two  decades 
been  pouring  a  crescendo  stream  of  adverse  criticism  of  their  han- 
dling of  export  business.  Our  successful  exporters  have  not  imitated 
the  English,  French  and  German  traders,  but  have  studied  their 
markets  for  themselves  and  solved  the  problems  by  the  application 
of  good  business  principles  as  they  knew  them.  They  have  fol- 
lowed the  Golden  Rule  in  their  dealings  with  buyers  in  overseas 
markets." 
