Am.  Jour.  Pharm. 
July,  19 1 9. 
James  Michenor  Good. 
451 
Philadelphia!!,  although  recognizing  his  obligation  to  St.  Louis, 
which  to  him  was  the  city  of  his  adoption.  His  early  experiences 
in  the  retail  business  in  the  Mound  City  were  very  pleasing,  bring- 
ing him  in  intimate  association  with  the  leading  physicians  of  the 
day.  His  first  location  was  at  226.  and  Clark  Avenue,  where  he  re- 
mained for  twelve  years.  He  then  moved  to  the  southeast  corner 
of  Jefferson  Avenue  and  Olive  Street,  where  he  was  until  fifteen 
years  ago,  when  changes  in  the  building  necessitated  moving  and  he 
bought  out  a  competitor  on  the  northwest  corner  of  the  same  street. 
The  neighborhood  had  decidedly  changed.  Many  customers  and 
physicians  urged  him  to  join  them  in  the  western  part  of  the  city, 
but  he  remained  at  his  old  post  even  though  the  trade  was  not  of  as 
congenial  a  character. 
The  Good  Pharmacy  always  had  plenty  of  clerks.  They  were 
given  ample  vacations  and  treated  in  a  way  that  won  the  universal 
praise  and  esteem  of  all  who  ever  worked  in  the  store.  Professor 
Good  believed  in  the  apprenticeship  system  and  was  thorough  in 
drilling  those  who  came  to  him  to  learn  the  business. 
J.  M.  Good  formed  the  personal  acquaintance  of  one  salesman 
in  each  line  which  he  handled  and  gave  them  his  exclusive  business. 
Other  salesmen  who  called  were  treated  courteously,  but  found 
themselves  unable  to  obtain  orders.  He  had  his  own  ideas  about 
conducting  business  and  became  quite  vexed  and  even  resentful 
when,  a  few  years  ago,  I  suggested  to  him  that  a  partner  might 
assume  some  of  the  responsibility  of  the  store  and  relieve  him  of 
worry. 
A  good  physique  and  excellent  health  were  among  the  assets  in 
life  which  Professor  Good  enjoyed.  He  was  plain  but  neat  in  dress, 
reserved  but  courteous  to  strangers.  He  was  fond  of  horses  but 
never  ventured  to  run  an  automobile.  His  tenderness  of  heart  for 
dumb  animals  is  illustrated  by  an  incident  which  a  former  clerk 
relates.  A  salesman  drove  up  on  a  cold,  stormy  day  and  rushed 
into  the  store  without  blanketing  his  horse.  Professor  Good  saw 
the  animal  shiver  and  asked  the  salesman  why  he  did  not  put  on  a 
blanket.  The  man  said  that  he  was  in  a  hurry  to  get  in  the  store. 
Professor  Good  answered,  "  I  will  give  you  time  to  go  out  and 
blanket  the  horse  and  you  need  not  come  back  for  an  order  to-day." 
Professor  Good  was  100  per  cent.  American  long  before  that 
expression  became  commonplace,  during  the  World  War.  In  fact, 
he  was  a  man  who  measured  up  100  per  cent,  in  all  of  his  ruling 
