Am* iept'  Fg]a9rm'  )    Economic  Value  of  Wholesale  Druggist.  6n 
"  These  points  make  it  very  clear  that  the  wholesaler  derives 
his  profit  only  out  of  the  saving  he  affords  the  manufacturer  or 
producer. 
"  The  wholesaler  serves  the  retailer  in  many  ways :  ( I )  He 
supplies  him  with  upwards  of  2,500  articles  in  one  shipment  with 
little  capital  outlay,  and  replaces  them  at  short  notice  on  re-order, 
giving  the  retailer  the  advantage  of  a  frequent  turnover ;  a  concen- 
tration of  freight  bills  to  a  minimum  cost  and  he  eliminates  them 
altogether  if  located  in  the  same  city.  (2)  He  collects  drugs  from 
all  parts  of  the  world,  guaranteeing  quality,  freshness  and  analysis 
for  standard  requirements.  (3)  He  extends  credit  when  credit 
is  needed.  (4)  He  facilitates  a  quick  and  easy  adjustment  of 
claims.  (5)  He  watches  the  market  for  new  goods  and  keeps 
abreast  of  the  times  so  that  the  retailer  may  obtain  with  dispatch 
and  economy  small  amounts  of  newly  advertised  goods.  (6)  He 
maintains  a  well-posted  sales  force  not  only  to  show  and  sell  goods, 
but  to  impart  trade  information,  give  advice  and  keep  retailers 
posted  on  federal,  state  and  municipal  legislation,  and  to  look  after 
his  interest  in  general. 
"  These  are  the  reasons  why  the  wholesaler  is  essential  to  the 
retailer  in  the  scheme  of  present-day  merchandising,  and  without 
him,  it  seems  very  clear  that  chaotic  conditions  would  face  the 
retailer." 
From  the  fourth  of  these  essays  the  following  abstract  is  given: 
"  The  wholesale  druggist  is  essential,  and  renders  an  economic 
service  which  is  three-fold :  he  serves  the  manufacturer,  the  retailer 
and  the  consumer.  The  wholesaler  acts  as  warehouseman,  and  is  as 
necessary  to  the  manufacturer  as  the  clearing-house  is  to  the  bank. 
"  By  marketing  his  product  through  the  wholesaler,  the  manu- 
facturer reduces  overhead  expenses  in  all  the  departments  of  his 
business,  with  the  possible  exception  of  the  advertising  department. 
"  It  is  through  the  wholesaler  and  his  salesmen  that  the  manu- 
facturer gets  his  product  on  the  shelves  of  the  retail  druggist  in 
the  city  and  country,  and  at  a  lower  distribution  cost  than  he  could 
otherwise  obtain.  He  has  no  occasion  to  worry  over  the  collection 
of  accounts,  as  the  wholesaler  either  discounts  his  purchases,  or  pays 
them  at  maturity,  which  is  not  the  case  with  the  average  retailer. 
"If  there  had  been  no  wholesalers  during  war  times,  a  great 
number  of  the  retailers  would  have  been  obliged  to  close  their 
