878 
Book  Reviews. 
5  Am.  Jour.  Pharm. 
(      Dec,  1921. 
BOOK  REVIEWS 
•'Common  Sense  Drug  Store  Advertising/'  By  Bert  Kahnweiler. 
There  has  recently  appeared  as  a  contribution  to  the  literature 
of  commercial  pharmacy,  a  61 -page  book  on  the  advertising  prob- 
lems of  the  retail  druggist.  The  author  himself  is  a  successful  busi- 
ness man  and  a  graduate  of  pharmacy.  He  is  an  enthusiast  and  jus- 
tifiably so,  since  he  attributes  his  own  success  to  the  business-getting 
character  of  his  advertisements. 
The  book  is  essentially  inspirational,  if  one  may  use  that  term  in 
the  commercial  world.  It  at  least  is  stimulating  to  that  sense  of 
business  acumen  which  must  be  well  developed  in  a  commercialized 
drug  store  and  which  is  one  division  of  the  formula  of  success. 
Mr.  Kahnweiler  has  pointed  out  advertising  principles  that  are 
practicable  and  some  of  the  pitfalls  to  avoid.  The  book  is  interest- 
ing reading  and  adds  to  the  growing  commercial  library  of  the  de- 
partment-store type  of  pharmacy. 
For  sale  by  the  Carey  Printing  Company.  475  Tenth  Street, 
New  York  City.   Price,  $2.00. 
E.  F.  C. 
