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Window  Display. 
[Am.  Jour.  Pharm. 
\   November,  1909. 
PHARMACEUTICAL  WINDOW  DISPLAY. 
By  Otto  Raubenheimer,  Ph.G.,  Brooklyn,  X.  Y. 
During  the  recent  Hudson-Fulton  celebration  in  New  Y'ork  the 
thought  occurred  to  me :  What  is  the  most  important  event  in 
Dutch  history,  especially  from  a  pharmaceutical  standpoint? 
This  question  I  answered  to  my  satisfaction  as  follows  :  The 
transplanting  of  cinchona,  which  was  getting  exterminated,  from 
South  America  to  Java  in  1854. 
Thereupon  I  arranged  in  one  of  my  show  windows  the  cinchona 
display,  which  I  have  partly  sent  you.  The  display  is  self-explana- 
tory. 
The  house  in  the  centre  of  the  window  was  built  from 
boards,  and  the  sides  were  then  covered  with  cinchona  bark  in 
quills  and  the  roof  with  flat  pieces  of  cinchona  calisaya,  and  thus  it 
represented  a  log  cabin.  A  red  incandescent  lamp  gave  the  appear- 
ance of  a  fire  within  the  cabin  at  night. 
I  wish  to  call  special  attention  to  the  illustrations  on  the  largest 
cardboard,  which  are  taken  from  a  historical  study,  "  Cinchona  in 
the  Past  and  Present,"  by  P.  Van  der  Wielen  in  the  Pharmazeutisch 
Weekblad. 
Of  special  interest  is  the  c<  largest  shipment  of  over  one  million 
kilo  of  pharmaceutical  bark,"  which  arrived  in  Amsterdam,  the 
principal  market  of  the  world,  on  January  28,  1904. 
A  study  or  comparison  of  the  drawings  of  the  French  astrono- 
mer de  la  Condamine  (1738)  and  of  the  French  pharmacist 
Nicolas  Lemery  in  his  "  Traite  de  Drogues  et  Simples,"  as  found 
in  the  Dutch  translation  by  Van  Putten  and  Isaac  de  Witt  (1743). 
This  last  illustration,  "  kina-kina,"  proves  the  confusion  which 
existed  between  the  fruit  of  the  "  quina  "  tree  and  that  of  the 
"  Peruvian  balsam  "  tree.  The  fruit  in  Lemery's  drawing  resembles 
more  the  latter.  In  fact  the  words  "  quina-quina  "  (from  which  the 
French  "  quinquina  "  and  our  English  "  quinine  "  are  derived,  as 
explained  in  one  of  the  placards)  means  "  bark  of  the  bark  "  (of 
the  Peruvian  balsam  tree)  in  the  language  of  the  Ouichao  dialect. 
Another  example  of  the  manner  in  which  these  two  trees  were 
confounded  is  found  in  the  fable  of  La  Fontaine  entitled  "  Le 
Quinquina  "  (1682),  in  which  he  speaks  of  the  fruit  of  this  tree  as 
