Such materials as Arasan, Zinc Oxide, New Improved Ceresan and Spergon are me- 
chanically applied to the seed to give protection against damping-off, black rot and other 
diseases. The treatment often means the difference between success and failure when the 
seeds are planted in disease-infected soil. The chart on page 9 shows the Southern 
States vegetable seeds that are treated for disease protection. 
Seed Guarantee 
Southern States has, and has had since the very beginning of operation, a real seed 
guarantee—a guarantee that really means something and protects the grower. It reads: 
Southern States Field Seeds are guaranteed to the full extent of the 
purchase price to be as represented in variety, origin, purity, germination, 
and weed content. Patrons may return any seed that is not thoroughly 
satisfactory. After the seed is sown the Cooperative Seed and Farm Supply 
Service will reimburse the patron if there is definite evidence that the 
seed was not of high quality, but will in no case be liable for more than 
the purchase price of the seed. 
Compare the Southern States Seed Guarantee with a worthwhile meaning, with the 
well-known non-warranty clause that was once generally used by the seed trade, with 
the exception of SSC. This non-warranty clause reads: 
‘*We give no warranty expressed or implied on any seeds, bulbs, or other 
supplies which we distribute. If the customer does not accept the pur- 
chase on that basis, it should be returned at once.’’ 
Compare this non-warranty statement with SS Seed Guarantee. This non-warranty 
statement means little to growers since it offers no protection. SS guarantee means much 
to growers because it offers them so much protection. 
Value-in-Use 
Greatest value-in-use is obtained when adapted, disease-free or -resistant, well-bred seed of known origin, 
having high germination and purity and low weed-seed content and treated to resist diseases, are used. 
Southern States vegetable seed program has one and only one aim—to supply patrons 
with seeds of greatest value-in-use, seeds that will return the greatest profit for each 
Richmond, Virginia 7 
