“/tes ¢s how you, too, 
can propagate 
Patented Fuchstas ta l952/ 
As was the case when roses and other plants were first patented, a good many 
nurserymen were “dead set agin it’’ when the first fuchsias were patented. 
Most nurserymen know now that the sure money and best protection against 
chiseling is to be found in a patented variety. The modern nurseryman is glad to 
see good varieties patented, as that protects him in all stages of marketing a plant 
and assures a reasonable established profit. We are sure that only the few nursery- 
men who do not understand how the patent works in their favor are still against it. 
In the case of fuchsias it is very simple. Take as an example the variety “Flying 
Cloud,” introduced in 1949 by Victor Reiter, Jr. Plants were available from him 
during 1949 at 35c each wholesale, to sell at $1.00 each retail. The next year, 1950, 
many nurseries in the West propagated their own stock of “Flying Cloud” and 
merely purchased the patent labels at 10c each from Mr. Reiter. The nurseryman 
could then sell his own propagated stock at wholesale for 35c each, or at retail at 
$1.00 each, provided each individual plant he sold had on one of the patent labels 
purchased from Victor Reiter, Jr. This continues on, with the originator setting the 
price per label, the wholesale price and the retail price each succeeding year, during 
the life of the patent. 
» This, then, works the same way with the five patented varieties we introduced 
in 1950 and 1951 for the originator, Horace M. Tiret. You may propagate these five 
patented varieties, Bewztched, Du Barry, Enchanted, La Bianca and Streamliner, in 
1952 and sell your own plants at 35c each wholesale to other nurseries and $1.00 
each retail, provided each plant has one of the patent labels furnished by Mr. Tiret. 
However, in order to avoid confusion and to facilitate sales, we will have the labels 
for sale for the originator, Mr, Tiret. You do not have to order plants of any kind 
from us, in order to buy the patent labels. Just mail in your order for so many labels 
of either Bewitched, Du Barry, Enchanted, La Bianca or Streamliner, at 10c per 
label, F.O.B. Palo Alto. 
See other side for Propagating Agreement 
