Daniel Ryerson Box 805 Homestead, Florida 
LET'S TALK ABOUT THE 1951 RYERSON EXPANSIBLE FOLDER. 
It's taken longer than usual to get it ready for mailing because, 1. I had difficulty 
in getting really good color plates. Yes, the Folder is sprouting out in some color 
this year. 2. I wanted it to contain at least fourteen pages of GROWING INSTRUCTIONS, 
covering every phase of Orchid Growing from planting the seed to caring for the 
Mature, Blooming Size plants. 
And, in case you don't know, the project has proved darned expensive! 
In the past, I've been happy to send Folders to anyone who asked for them, whether or 
not they had bought anything from me. It would be nice if I could continue this 
practice with the new "Technicolor", Loaded-with-Information Folder. 
Or, would it? 
Some of my Orchid Growing friends have given me advice that may be very much to the 
point. They say there are folks who don't really value a book unless they have to 
pay something for it. They say that the new Folder is worth much more than that, but 
surely anyone even remotely interested in Orchids would be willing to pay one dollar 
toward the cost of printing and mailing it to them. 
I still contend that if you are one of my customers, you are entitled to receive the 
Folder free of any chanrge. And you will, unless you ask me NOT TO send it. 
But, supposing you have not yet graduated to the “Customer” class by the time the 
Folder is ready to go into the mails? Would you consider it unreasonable to be asked 
to pay a one dollar “DEPOSIT” on it? 
The one dollar to apply on your very first order amounting to ten dollars or more. 
Whether or not you are a customer, and whether or not you are interested in receiving 
my 1951 EXPANSIBLE ORCHID FOLDER, I would appreciate your cooperation in answering 
the questions on the attached blank. 
Yours sincerely, 
DR: MT DANIEL RYERSON 
Daniel Ryerson Date 
Box 805 
Homestead, Fla. 
Dear D.R., 
My interest in Orchids is: Commercial 3; Semi-commercial 3 Only a 
hobby ‘ ea aes 
At present I have approximately Mature Plants; Seedlings. 
I grow them in __(Indicate hothouse, 
lath house, in the home, Wardian case, or any other. ) 
If I receive your 1951 EXPANSIBLE ORCHID FOLDER, I hope it contains 
I am already one of your customers, having bought 
from youe I am not yet one of your customers, so I enclose the one dollar deposit on 
the 1951 folder - I do not care to receive the Folder - I would like to 
have the Folder, but not enough to pay the dollar deposit for it ° 
Signed _ 
Address 
City & State 
