PRICES FOR THE PROFESSIONAL 
Wholesale 
With re-scheduling of our catalogue service, made necessary by the recent changes in 
postal rates, raising production costs and other changing conditions generally, we take 
this means to bring to you, our professional friends and customers, our wholesale prices. 
By binding this section into a copy of our regular retail catalogue we can demonstrate to 
you the many advantages afforded by our Harrold’s Pedigreed Strain Pansy Originations 
and other specialties. This line affords you FOUR OUTSTANDING advantages over any 
other competing stock in this field. 
FIRST: It is a quality line and has been for 50 years. The varieties that are at present 
included are all highly developed and we don’t believe they are excelled in their respective 
types and class. 
SECOND: We have done more to establish a sound price and profit standard than any 
other competing specialist. We have, as you will see from this retail pricelist in which this 
trade section is bound, established a desirable wholesale to retail price differential a 
thing that NO OTHER Specialist in this field has ever offered you. 
THIRD: Harrold’s Pedigreed Strain Originations are NATIONALLY ADVERTISED 
AND HAVE BEEN FOR MORE THAN 25 YEARS AT BOTH THE WHOLESALE 
AND RETAIL LEVEL. We also affcrd our customers the widest range of advertising 
helps, individually produced to meet the special needs of each. NO OTHER seed specialist 
in this field does or will offer you such a service or can offer it at our economical level 
because we are the only firm in this work maintaining our own modern printing department. 
FOURTH: Our trade prices are competitive with any stock of similar quality and the 
fact that these prices are strictly protected from retail purchasers is further assurance 
that you are going to receive the full professional protection to which you are entitled. 
We will appreciate it if we are notified of any case where this professional list is reaching 
anyone who is not entitled to trade prices. 
It has been brought to our attention recently, that a competitor has been advertising 
claiming to have the ONLY Nationally Advertised line of big name Pansies in the U. S. A. 
THIS CLAIM IS UNTRUE and was known to be untrue by this advertiser at the time 
these claims were published. We therefore present here an outline of the case in fact and 
detail so that the record may be set straight. In so doing we wish to bring to your attention 
again the many advantages afforded the commercial grower and retail seller by Harrold’s 
Pedigreed Pansies. 
Nationally Advertised For More Than 25 Years 
OUR ADVERTISING PROGRAM has been continuous and uninterrupted since the 
removal of our operations to the West Coast in 1925 and has in that time included national 
journals and magazines as well as extensive direct mail programs. 
Direct Mail Advertising 
This has been very extensive and a major operation with us since the establishment of 
OUR OWN PRINTING DEPARTMENT in 1930. Today this department is highly 
developed and includes facilities for letterpress, litho-offset and full color process work 
as well as a complete photo and engraving laboratory. We have three automatic presses, one 
