letter press capable of 4,500 impressions an hour and our offset lithographic press has a speed of 6,000 
sheets an hour. These facilities are made available to you at practical levels later in this article. 
In the past 22 years literally millions of pieces of direct mail have been produced and distributed 
in the interest of acquainting the public and tradesmen with our Harrold’s Pedigreed line of specialties. 
The retail edition of this present catalogue that you have in your hand has gone to 40,000 home 
gardeners while this wholesale edition has had a 10,000 copy printing distributed throughout ALL of the 
United States, Canada and 18 Foreign Countries. 
Trade Journal Advertising 
Extensively used for many years one Journal has carried an uninterrupted weekly space for us for 
more than 20 years. In recent years this field has not been as extensively used as our professional 
catalogue which reaches most of the commercial growers who are growing this type of material. 
Consumer National Advertising 
In the field of consumer advertising on a national scale we have maintained yearly advertising 
contracts with some of the largest, national gardening magazines. Usually about half the yearly program 
is devoted to our Harrold’s Pedigreed Pansies and the other half to Harrold’s Pedigreed Tuberous 
Begonias. This is in contrast to the usual programs by other Pansy specialists of only two or three 
months during the year. In the present season this program has included Flower Grower and Popular 
Gardening with a combined monthly circulation of. more than half a million copies, all concentrated in 
the group that is most intensively interested in gardening. Space also has been used in such other media 
as Horticulture, Home Garden, Organic Gardening as well as several Metropolitan Newspapers. This 
program is not a new thing with us and it affords you access to a line that has a good reputation, wide 
acquaintance and acceptance and at a price range that gives you the best opportunity to make it profitable. 
Harrold's Pedigreed Line Offers You The Greatest Selection 
In Pansies and Violas it has been our intention to make available the most extensive selection of 
varieties and types to be had from any American specialist or dealer source. For the past 25 years a 
comparison of our published list each year with that of any other firm will substantiate this fact. 
HARROLD’S PEDIGREED ORIGINATIONS: This line of our own development affords the widest 
selection in types, colors and special purpose sorts. In it will be found varieties of competitive 
quality at competitive price. Other varieties of special interest because of their quality; while still 
others are of especial interest to the fancier. Several special purpose varieties have been developed 
that are exclusive with this line. 
OTHER DOMESTIC VARIETIES: Our list of these is extensive and covers just about all varieties of 
any merit that is of interest to the American professional grower. Grown in our own cultures or 
coming to use from reliable sources these must meet the same high germination quality as our own 
varieties and they receive the same storage and handling care. 
IMPORTED VARIETIES: We offer a most extensive selection of these to be found in this country today. 
There are the best of the imports, coming to us from the top European growers, that is of especial 
interest to the fancier who likes to play around with variety. For the grower who has use for the 
cheaper sorts, to produce huge quantities of color in mass planting, we have the Trimardeau, Giant 
Bedding and Hiemalis types that are available at less than the American cost of producing Pansy seeds. 
OUR VIOLA LINE: Is ag extensive as demand justifies and will be found to cover about all varieties 
that are of commercial value to the professional grower. 
ADVERTISING and SALES HELPS FOR YOU 
The foregoing outline of our operational program based not on this year or last year alone but on 
the long range program that we have described should indicate the plus value of this line to you. In 
addition to this we are most willing to be of help with your sales problems as much as we can. In 
- doing so we can probably save you much time and effort through our broad experience in marketing. 
HARROLD’S PEDIGREED PANSIES ARE YOUR BEST BUY: They afford yau a NAME line, widely 
known, nationally advertised and backed by a pricing policy that establishes a profitable wholesale- 
retail differential as a foundation for your marketing. 
YOUR COST LEVEL IS ECONOMICAL: Harrold’s Pedigreed Pansies on the basis of your seed costs 
alone are not expensive. Even on sorts that carry what appears to be a high unit price the difference 
in the cost of seeds to grow a dozen plants is but a fraction of a cent. 
Practical Advertising Methods 
In the past 50 years we’ve spent many thousands of dollars in advertising horticultural products 
and have used about every media that is common along with some uncommon ideas. The following 
comments may spark an idea that will be helpful. 
THE BEST AND CHEAPEST advertising for Pansies as a local retail item is to use them to sell 
themselves. Display beds, prominently located in your nursery will always be your best sales medium. 
Beds in the nursery from which the public is allowed to select individual plants always are popular 
and premium prices are easily obtained for this small extra service. 
LOCAL NEWSPAPER ADVERTISING: We’ve found this field to be somewhat spotted in returns 
depending on the type of the paper, its popularity in the community and the character of the commu- 
