“red rich 
EVERBEARING 
1 
Ka OE MaRK 
An amazing new berry of unusual merit destined for a 
great future as a commercial fall bearing plant and 
especially adapted for home gardens with limited 
space. Pays for itself in the first season. You'll get 
a pint of luscious RED RICH Strawberries under 
proper growing conditions. You'll delight the second 
season with yields up to a quart per plant. 
It is PATENTED. The inspired work of hybridizer 
Marion Hagerstrom of Enfield, Minnesota, brought the 
finest features of the Wayzata Everbearer and the Fair- 
fax June Bearer into RED RICH. It took 15,000 
seedlings and 15 years of endeavor to develop RED 
RICH. It carries Plant Patent No. 993 and is fully 
protected by the provisions of the U. S. Plant Patent 
ek 
Big—Sweet—Solid—Red 
It is the largest, sweetest, most beautiful strawberry 
known. DOUBLE IN SIZE AND PRODUCTION; 
the outstanding everbearer of our time. 
Ummmm ... Honey Sweet—you bet!—Wait until you 
taste °em. One bite and you’re a RED RICH booster 
for good! Man, What a berry. Big, solid, and red 
clear through the core. That’s RED RICH folks. The 
strawberry that brings them scurrying to the table. 
FREEZE THEM WHOLE ... Little sugar needed. 
Unsurpassed for freezing because RED RICH possesses 
an abundance of natural sugar and a firm flesh texture 
elear through. You can freeze RED RICH whole and 
they won’t mush up when thawed. Make wonderful 
winter desserts. 
Experts Acclaim Red Rich 
RED RICH is the greatest development ever achieved 
in strawberry culture and has been accorded nation- 
wide publicity in the two years following its introduc- 
tion in 1950. Experts who have tasted it are unan- 
imous in saying “It’s larger, redder, sweeter than any 
other strawberry yet developed.” 
At the December meeting of the Minnesota Berry 
Growers Association at the University Farm 15 sam- 
ples of frozen strawberries were exhibited and the 
RED RICH was the outstanding exhibit of them all in 
appearance, color, firmness, texture and taste. 
Appearance Astonishes People 
“ARE THOSE REAL STRAWBERRIES?” The ques- 
tion was asked by several as we were arranging a dis- 
play of RED RICH strawberries last August at the 
Mason City, Iowa Fair. Because of the size and beau- 
tiful, glossy, waxed appearance of the berries they 
actually looked artificial. 
Herschell L. Boll, Assistant in Pomology, Agricultural 
Experiment Station, Department of Agriculture, Uni- 
versity of Illinois, Urbana, Illinois, says “Of the 29 
everbearing varieties of strawberries we tested here 
last season, RED RICH is by far the best. I think it 
is the everbearer for which we have been waiting.” 
HAGERSTROM’S 
Genuine, True to Name, Originator’s Stock 
New, Patented (Plant Patent No. 993) 
EVERBEARING 
TRADE MARK 
Here is what Dr. Snyder says in behalf of RED RICH: 
AGRICULTURAL EXTENSION SERVICE 
UNIVERSITY FARM 
ST. PAUL 1, MINNESOTA 
January 5, 1951 
Hillcrest Gardens 
Albert Lea, Minnesota 
Dear Mr. Ruble, 
This is in reply to your letter concerning the performance 
of the Red Rich strawberry. I had some of this variety in my 
own garden last summer. I grew it both in the hill system and 
in the matted row system. Under the matted row system, 
where the plants were put a foot apart each way with a picking 
aisle between every third and fourth row we produced sixty 
quarts from a triple row fifty feet long. On an acre basis this 
would figure about 12,000 quarts an acre, from about the mid- 
dle of August until about the middle of October. Under the 
matted row system of culture where the plants were put in 
rows four feet apart, the plants set out two feet apart in the 
row, the production was about one-fourth as great as in the 
hill system. 
As far as quality is concerned I feel that the Red Rich is 
by far the best quality everbearer we have with the possible 
exception of the Wayzata and as far as easy culture is concerned 
the Red Rich is much easier to grow. I hope this information 
will prove helpful to you. 
Sincerely yours, 
LEON C. SNYDER, Extension Horticulturist. 
Hagerstrom’s New, Patented “RED RICH” Everbear- 
ing Strawberry is a brand new origination in everbear- 
ing strawberries and is so outstanding and so superior 
to all other varieties of everbearing strawberries that 
it is destined to supersede them all for home garden 
and commercial purposes as sufficient plants become 
available to supply the strawberry growing public. 
“RED RICH” is hardy. 
It reproduces freely. 
The plant is vigorous and extremely hardy and re- 
sistant to severe weather conditions where they have 
been grown, well up in the northern part of Minnesota. 
The plants multiply freely, each parent plant setting 
three, to as many as ten or more new plants, starting 
the reproductive process early in the season. We have 
observed as many as 32 new plants produced from a 
single mother plant. However, plants set late in the 
season will produce few if any new plants. The earlier 
new plants to set, themselves, begin to develop other 
plants and to shoot up fruit bearing stems which begin 
bearing during the season. The plants produce enor- 
mous yields of fruit that are uniformly large in size 
throughout the bearing season. 
Foliage-Disease Resistance 
The foliage is heavy and of a velvety green color 
resembling the foliage of the Wayzata but tending to 
be fuller, more rugged and is, apparently, little affected 
by mildew, leaf discoloration or other common plant 
diseases to which most other varieties of strawberries 
are subject. On account of the robust characteristics 
of the plant and foliage, Hagerstrom’s “Red Rich” 
Strawberry is remarkably disease-resistant. 
RED RICH is the most beautiful strawberry plant 
known and on account of its dwarf, low growing char- 
