Paul J. Howard's 
California Flowerland 
OLIVE PERCIVAL 
or = 
PAUL J. HOWARD'S ROS 
great vigor and robust growth. 
root stocks, which impart extra st 
which have made greatest deve 
in the garden, and will bloom in é | 
The Bush and Climbing Rose ed are available bare root in our sales yard 
from January | to March 15. open slowly, retaining their glowing color a 
<\*_a 
The Lovely New 
HELEN TRAUBEL — $2.75 ive been famed for many years for their 
fully selected budwood is grown on special 
to the tops. We select two-year-old bushes 
ent, so they will quickly become established 
weeks after planting. 
OLIVE PERCIVAL 
OLIVE PERCIVAL. (Pat. No. 944) The ex- 
quisite long slender buds are intense cherry red 
flushed gold on the outer petals and at the 
HELEN TRAUBEL 
HELEN TRAUBEL. (P.A.F.) Another 
base of the inner ones. The semi-double flower 
MAIL ORDERS MME. HENRI GUILLOT. (Pat. No. 337) Large fra- 
a 4 grant open flowers of spicy fragrance, reddish orange 
EA TIECRNTA CE UTENNIAT ES $2.00 _ DORMANT, BARE-ROOT, eu AND CLIMBING ROSES will be shipped PREPAID anywhere rose and pink; vigor $1.75. 
in the United States. Orders are fi ef in rotation, beginning January 1. If Roses are wanted for 7 
ANGELS MATEU. (Pat. No. 174) Large full-petalled planting after March 15, please specily, and we will keep your order in cold storage until plant- Rie een. Giae 
= fragrant blooms of luscious orange rose. $1.75. ing time. SHG MSM Cie ele aatl as oe Me 
PEACE — $2.50 
VOGUE 
New Floribunda — $2.25 
a 
Pp in HOW TO GROW BETTER ROSES—Gallagher IMPROVED CECILE BRUNNER. A grace- 212 to 3 ft. tall, with deep green foliage, 
(For California Gardens) .........-c.0.-.--0--s-eer $1.25 ful new ‘Sweetheart’ rose, slightly larger thrive in all areas. Wonderful for bedding, Delivered or mailed postpaid, anywhere in the 
HEART’S DESIRE 
AUTUMN. Burnt orange and gold, streaked with red, 
fragrant, long lasting; strong upright plant with glossy 
foliage; exceptionally good on the coast. $1.25. 
BABE RUTH. (Pat. No. 996) This fine new rose 
performs like the American sports hero for whom it 
was named. Plants are strong and vigorous, with clean, 
Please add Sales Tax to All California Orders, 3% in the State 342% in Los Angeles 
beautiful All America Winner for 1952, _ ESTABLISHED ROSES for plantine hroughout the year, and when dormant Roses are not Mine) Tokietetel, Malis EIR WANS. Imlesyetisy tela 
with long pointed buds and big, broad- available (April to December), are planted in especially prepared soil, in 5-gallon tins. These buds are among the most graceful for arrange- 
petalled open blooms, varying in color superior large bushes may be selected and planted out in full bloom. Because of weight and bulk ments, long lasting, on strong, long stems 
feo sce APS © 7 - ‘ Established Roses are practical only fo al truck delivery, or “Cash and Carry.” f pines pine a Fit ae! ites js 
ge Mie a roe nae BUSH ROSES, established in 5-gallon tins, $1.00 : Sioa yun Mae) Gee re a crea 
and rose, that are richly fragrant. ALL CLIMBING ROSES, establist brit : more than Bare Root prices. deep green foliage, and bloom almost con- 
y Iblished rz i 
Plants are vigorous, free flowering, with Bian; fs in 5-gallon tins, staked, each $3.50. tinuously. $2.00. 
heavy deep green foliage. ANTITY DISCOUNTS 
Pri $2 75 3 to 10 Roses, One Kind or Assorted . . 10% Discount 
rice ° 11 or more Roses, One Kind or Assorted, 122% Discount 
MRS. PIERRE S. DUPONT. | 
dish gold, semi-double t 
PAUL J. HOWARD'S CALIFORNIA FLOWERLAND grant and long lasti 
11700 National Blyd., Los Angeles 64, California pen SSRN 
lightful fragrar 
green foliage. The heavy petalled copper-salmon buds petals fall ul, fi j. $2.00 
develop into large, ovoid flowers, the color changing to rose as PEACEMAARS- 19460 (Patt No. 591) One of the cutstanding 
the petals unfold. Long, straight stems hold the flowers in per- roses, Peace is unique in beauty and popularity. F yellow 
fect balance. One of the most free flowering, through the entire buds open to soft yellow blooms of lovely form and immense 
rose season. $2.00. 
BUTTERSCOTCH. (Pat. No. 613) Beautifully shaped buds 
and flowers with long, graceful petals, the outside pale orange- 
yellow, the inside lemon-chrome at base, changing to pale 
orange, veined orange buff. $1.75. 
CALIFORNIA. (Pat. No. 449) The most sensational and 
free flowering rose in our garden, The massive bushes are coy- 
ered with huge, long lasting blooms of ruddy orange and gold, 
even in winter. $1.50. 
CALIFORNIA CENTENNIAL. The California State Rose. (Pat. 
No. 953) The outstanding dark red rose for every garden, one 
of the last roses originated by the late Fred Howard. Long spiral 
buds and large double flowers of lovely form are a rich glowing 
crimson, intensely. fragrant, on long, strong stems. Vigorous tall 
bush is exceptionally free flowering. $2.00. 
CAPISTRANO. (AARS-1950) (Pat. No. 922) Both buds and 
open flowers are a beautiful translucent, glowing rose pink that 
does not fade or change. Large buds, large flowers, on extra 
long stems; one of the most vigorous roses yet introduced. $2.25. 
CHARLOTTE ARMSTRONG. (Pat. No. 455) Beautiful long 
buds and large blooms of bright red in cool weather, cherry rose 
in hot weather. $2.00. 
CHRISTOPHER STONE. Free flowering popular bright scarlet 
crimson, fragrant. $1.25. 
CONTRAST. Popular two-toned rose, vermilion scarlet inside, 
underside cream with bronze shading. $1.25. 
DAINTY BESS. Single light pink, red stamens. $1.25. 
DEBONAIR. (Pat. No. 677) Outstandingly beautiful buds 
and blooms of clear primrose yellow. Pointed buds, high cen- 
tered double roses of rich fragrance; glossy, healthy foliage 
$1.75. 5 
DOUGLAS MacARTHUR. (Pat. No. 581) Long shapely buds 
on long stems, open to large double blooms of rose, salmon 
and gold. Vigorous, bushy plants, fine dark green foliage. $1.75. 
ECLIPSE. (Pat. No. 172) Long pure yellow buds; vigorous, 
fine foliage. $1.75. 
EDITH WILLKIE. (Pat. No. 500) Long pointed buds of jas- 
per red, beautifully formed fragrant roses of bright shrimp pink, 
yellow at base. $1.75. 
ENA HARKNESS. A grand new red rose 
from England, with the vivid coloring of Poin- 
settia. Lovely long buds open to high-centered 
roses with exceptionally large petals, long 
stemmed and sweetly fragrant. The vigorous 
plant makes strong upright growth, is one of 
the first to bloom, continuing freely through- 
out the summer and fall. Ena Harkness may 
prove to be the best of all rich red roses. $2.00. 
ETOILE DE HOLLANDE. Favorite fragrant 
deep red. $1.25. 
FORTY-NINER. AARS-1949 (Pat. No. 792) 
Large fragrant double roses with petals of 
heavy texture, inside oriental to cherry red, 
reverse side chrome yellow; vigorous, free flow- 
ering, good foliage. $2.00. 
FRAU KARL DRUSCHKI. Favorite large dou- 
ble pure white; tall, vigorous bush. $1.25 
FRED EDMUNDS. (Pat. No. 731) Burnt 
orange buds open to blooms of vivid coppery 
orange with fruity fragrance; heavy shiny foli- 
age. $1.75. 
GRANDE DUCHESS CHARLOTTE. (Pat. No. 
= a a 
SLEIGH BELLS 
(Pat. No. 1004) 
Now, a white rose that really grows, and blooms and 
blooms and blooms! The large ovoid buds are borne singly on 
exceedingly long stems, and are produced so freely that you 
can gather quantities for the table. The flowers open gradu- 
ally into blooms of great size, with 40 or more large petals 
of heavy substance, and are lovely in all stages. Unusual for 
white roses, the stems are clothed with thick leathery, glossy 
foliage that is exceptionally disease resistant. A trace of cool 
lemon yellow at the base of the petals, and at certain seasons, 
a tinge of pink, add life to the flower. Best of all, this white 
rose is really fragrant. 
The bushes, full of bloom almost continuously, make a 
grand garden display. $2.00. 
FRED HOWARD 
The Great All-America Rose Selection Winner for 1952 
A glorious new yellow, and one of t¥e most rugged Roses ever introduced. 
The large vigorous plants attain a height of four feet, have lustrous green foliage, 
and very long, strong stems holding erect each glorious fifty-petalled yellow flower. 
In the fall blooming season there is a notable transition in color of the Fred Howard 
Rose. The yellow is washed with a lovely overtone ef burnished gold and copper. At times 
the high centered flowers show a suffusion of rosy mauve. Then they are at their zenith— 
a perfect harmony of lovely autumn tints. 
The Fred Howard Rose has a delightful fragrance that can be likened to the Marechal 
Niel, or the old tea roses so beloved years ago. The freely produced flowers have proven 
to last much longer than most any other yariety after cutting. 
California Flowerland 
FLORIBUNDA ROSES 
Price $2.75 
size, each petal edged cerise pink. Flowers are high centered, 
very double, with large petals of heavy substance, long lasting, 
and borne on very long strong stems. Plants have great vigor, 
with shiny, almost holly-like foliage, and bloom freely. $2.50. 
PHYLLIS GOLD. Double blooms with massive broad petals, 
butter yellow, lighter at edges; exceptionally vigorous, good 
foliage, free flowering. $1.50. 
PICTURE. Fragrant salmon pink of beautiful form; nearly 
everblooming. $1.25. 
POINSETTIA. Bright poinsettia scarlet buds and double 
blooms, non-fading. $1.25. 
PRESIDENT HERBERT HOOVER. Large fragrant double 
blooms, a blend of scarlet, cerise pink and orange yellow; 
vigorous, free flowering. $1.25. 
RADIANCE. Bright carmine pink. $1.25. 
RED RADIANCE. Cerise red, fine form. $1.25. 
ROSE MARIE. Fine rose pink buds and flowers, always in 
bloom. $1.25. 
RUBAIYAT. AARS-1947 (Pot. No. 758) Long shapely buds 
and blooms with heavy petals, richly fragrant, cerise red to rich 
crimson, the reverse side of petals being lighter. Long upright 
stems, luxuriant deep green foliage. Does best in cool sections 
Dilled a 
SAN FERNANDO. AARS-1948 (Pat. No. 785) Perfectly 
shaped long buds, long lasting unfading currant-red double 
flowers of spicy fragrance; leathery deep green foliage; disease 
resistant. $1.75. 
SANTA ANITA. (Pat. No. 539) One of the best deep roses, 
beautifully formed, long stemmed buds and blooms, fragrant 
$1.50. 
SHOW GIRL. (Pat. No. 665) One of the largest and show 
iest deep pink roses, fragrant, long lasting, long stemmed 
Thrives in all climates. $1.75. 
SOUTHPORT. Fragrant cup-shaped roses, unfading crimson 
$1.25. 
SOUV. DE MME. BOULLET. One of the finest deep yellow 
roses, free flowering, vigorous. $1.50. 
SUTTER’S GOLD. AARS-1950 (Pat. No. 
885) Outstanding new yellow rose, with beau- 
tifully pointed yellow buds shaded coppery red, 
open to superb yellow roses with coppery 
veins, delightfully fragrant. Unusually strong 
grower, free flowering, disease resistant $2.25. 
TALLYHO. AARS-1949 (Pat. No. 828) 
Long lasting, fully double fragrant rose in a 
unique combination of red and silvery pink; 
big vigorous plant. $2.00. 
TALISMAN. Fragrant rose and gold. $1.25. 
TEXAS CENTENNIAL. (Pat. No. 162) 
Magnificent big buds and double blooms of 
rosy red. Tall, vigorous, free flowering. $1.50. 
THE DOCTOR. Enormous silvery pink dou- 
ble roses of rich fragrance. $1.25. 
TOM BRENEMAN. (Pat. No. 986) A grand 
new rose originated by the late Fred Howard, 
of exceptional vigor and beauty. Long coral 
rose buds open to large deep rose blooms of 
intense fragrance on heavy stems, long lasting 
when cut. Its massive form, rich color and 
fragrance, remind one of the famous old Amer- 
774) Long buds of Morocco red, fragrant 
blooms are dusky coral red; tall, vigorous. 
$1.75. 
HEART’S DESIRE. AARS-1940 (Pat. No. 
501) Luminous deep red buds and _ large 
blooms, non-fading; richest fragrance; vigorous 
and one of the freest flowering. $1.75. 
HEDDA HOPPER. (P.A.F.) An exquisite light 
pink rose, and a rare combination of delicacy 
and sturdiness. Long buds open to full cen- 
tered, beautifully formed flowers with wavy 
petals and sweet fragrance. The color is soft, 
light pink with golden undertone. Long lasting 
when cut, this is sure to be one of the most 
popular pink roses when it becomes known. 
$2.00. 
J. OTTO THILOW. Clear rose pink, fine 
keeping cut flower. $1.25. 
LOS ANGELES. Flame pink shaded coral 
and gold. $1.25. 
LOWELL THOMAS. AARS-1944 (Pat. No. 
595) Large clear yellow buds and blooms of 
heavy texture; strong upright plant, free flow- 
ering. $2.00. 
LULU. Semi-double coppery pink, free flow- 
ing. $1.50. PINK ROSETTE. (Pat. No. 902) Sym- ROSE OF CASTILE. Brought to California Ar “A eee 
eice? |-2 DAGMAR SPAETH. Semi-double white metrical little double Baz. a open eee by the Mission Fath this | } hir GRANDE DUCH HARLOTTE 
KATHERINE T. MARSHALL. (Pat. No. flowers. $1.25. peach pink; heavy foliage. $1.75. : branches f 
607) Magnificent buds and flowers of warm 
Plant these everblooming Cluster Roses in the garden, in groups with shrub- 
bery, or in beds for display and cut flowers. 
BRIGHT EYES. (Pat. No. 880) Fine new 
yellow Floribunda with clusters of canary 
yellow buds and fragrant double silvery yel- 
low flowers, with darker center. Vigorous, 
clean foliage. $1.50. 
CECILE BRUNNER. Sweetheart Rose 
Small fragrant pink. $1.25. 
CONNIE MACK. (P.A.F.) The gayest, 
and one of the most free flowering Flori- 
bundas ever introduced. Small, tightly furled 
buds open to wide open flowers of bright 
crimson, with showy golden stamens. Stems 
are practically thornless, and the foliage is 
bright green, never affected by mildew 
Plants are constantly in bloom, outstanding 
in any garden. $2.00. See color plate on 
cover. 
CRIMSON ROSETTE. (Pat. No. 901) 
Perfectly formed, rosette-like double roses 
in big clusters; heavy foliage; blooms con- 
stantly. $1.75. 
CROWN OF JEWELS. (Pat. No. 149) 
Erect clusters of double, cup-shaped blooms, 
coral rose. $1.50. 
ELSE POULSEN. Clusters of semi-double 
plants produce sprays of exquisite small 
buds of peach pink, opening to soft salmon 
pink. Blooms constantly. $1.50. 
IMPROVED LAFAYETTE. Fragrant glow- 
ing red semi-double roses. $1.25. 
MARGO KOSTER. Clusters of small dou- 
ble orange red roses. $1.25. 
MASQUERADE. (Pat. No. 975) An at- 
tractive novelty Polyantha rose. Clusters of 
buds, opening one at a time, yellow the 
first day, then pink, finally red, the open 
clusters of flowers displaying all these colors 
Plants are hardy, disease-free, with good 
foliage, blooming constantly; especially 
thrifty in warm weather. $2.00. 
MING TOY. (Pat. No. 900) Very dou- 
ble bright rose flowers in big sprays, long 
lasting; one of the most vigorous and free 
flowering. $1.50. 
PINKIE. AARS-1948 (Pat. No. 712) A 
perfect baby rose with delicate pink buds 
and flowers covering the 24-inch plant 
$1.50. 
PINOCCHIO, (Pat. No. 484) C 
ican Beauty rose. Blooms constantly. $2.00. 
VILLE DE PARIS. One of the best yellows, 
with slight orange tint, bronze foliage. $1.25. 
WHITE WINGS. (Pat. No. 850) Long 
pointed buds, broad-petalled single white roses 
with amethyst stamens tipped gold; flowers in 
sprays; blooms constantly. $1.50. 
WILL ROGERS. (Pat. No. 256) Deepest 
velvety red, fragrant. $1.50. 
Paul J. Howard's 
SHRUB ROSES 
MRS. DUDLEY FULTON. (Pat. No. 122) 
Flat clusters of single white flowers, shiny 
foliage. Dwarf plant, good for edging shrub- 
bery or rose garden, blooms constantly. $1.50. 
ROSA MUTABILIS. Tall bush with glossy 
healthy foliage the year around, and sprays 
of single, wild-rose type roses ranging from 
orange and soft yellow to rosy red, as flowers 
age. Makes a splendid hedge that may be 
kept pruned to 5 feet, or allowed to grow tall 
$1.50. 
FORTY-NINER 
$2.00 
MISSION BELLS — $2.25 
HEDDA HOPPER — $2.00 
clear pink, heavy textured and long lasting. rose pink roses; strong erect plants that | of Per aaya or medababyuroses, In 
$1.75. bloom continuously. $1.25. of salmon pink flushed with gold. Vigorous a "a" 
MISSION BELLS. AARS-1950 (Pat. No. FASHION. AARS-1950 (Pat. No. 789) ,plont, 2 ft. tall. $1.50. : 
YA lor t n roses, deep glowing Gt n new Floribunda rose bearing ROSENELFE. Miniature rose pink buds 7 
eae ening: 13 brilliant shrimp pink. Flow- Se vor. lovely small rec ane ae open to high-centered flowers 2 inches Paul J. Howard s 
full centered and when fully open coral pink, overlaid with go ointed buds — qcross, lovely f tt d th . 
eee ae much as 5/2 inches across. Mission are oriental red. Bush grows 3 ft. tall, $1.50. ovely for cutting and in the garden Collection of the 
Bells is unusually free flowering and vigorous. with good foliage, blooms freely. A bed or 
$2.25. row of Fashion roses is as beautiful as any Ree NE: (P.A.F.) NEW, free flow- Best New Roses 
Azalea planting, and the roses grow in full ering Floribunda with good-sized red flow- 
( No. 664) 
MME. CHIANG KAI-SHEK. (Pat. No. gun S2.00 ers, from spring to fall. Grows 18 to 24 FRED HOWARD, yellow..........- $2.75 
Long canary yellow buds, lovely bright yellow PVE Clos rock inches tall. $2.00. ENA HARKNESS, brilliant red $2.00 
3 r z = ; 
FTES aA Ri nebar red and Bence Howers ane en VOGUE. (Pat. No. 926) The only Flori- HEDDA HOPPER, soft pink --$2.00 
bloom. $1.50 " y bunda rose to win the 1952 AARS Award, OLIVE PERCIVAL, coral -$2.00 
= res and an entrancing rose, high-centered and SLEIGH BELLS, white $2.00 
Some Good Books on ROSES 
$3.50 
HOW TO GROW ROSES—McFarland G Pyle....$2.49 
BUTTERSCOTCH — $1.75 
GOLDILOCKS. (Pat. No. 672) Golden 
yellow cup-shaped roses in clusters, long 
lasting. $1.50. 
than the old Cecile Brunner. Vigorous 
TOM BRENEMAN — $2.00 
v 
of hybrid tea-form. Very dark ovoid buds 
Open to glowing rose blooms flushed with 
salmon, of spicy fragrance. Plants grow 
and excellent for cutting. $2.25. 
One plant of each, five 
roses, $10.75 value, for-... 
United States 
CAPISTRANO 
$2.25 
SUTTER’S GOLD 
$2.25 
