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NS. Hamburg, lowa 
What You 
Should Know about 
L. R. (Les) SJULIN 
CARL O. (Billy) SJULIN 
D. L. O. (Dave) SJULIN 
Qiter-State 
Nuracries 
L. R. SJULIN (‘LES”) is 
responsible for the plan- 
ing, writing, illustrating 
and production of the 
colorful catalogs. All 
three assist in the pro- 
duction of our nursery 
stock. 
CARL O. SJULIN (‘Billy 
© the Nurseryman”) pre- 
pares our broadcasting 
programs on radio sta- 
tions as well as direct- 
ing our advertising cam- 
paign in the magazines 
and newspapers. 
D. L. O. SJULIN (“DAVE”) 
manages the business of- 
fices and directs a large 
staff of trained workers 
who acknowledge, re- 
cord and ship your or- 
ders at the proper plant- 
ing time to every state. 
First of All, the Soil—Ever look at Hamburg on the map? You will notice it is 
near the center of the United States. 
We looked around for a long time, checked many locations, and finally 
picked Hamburg for one big, overwhelmingly important reason—THE SOIL. 
If you ever come out to Hamburg, pick up a handful of this dirt anywhere 
in our 1600 acres and you will see what we mean. It is the kind of soil the 
geologists call loess (16-és). Plants grown in it develop the strong, healthy 
root systems that make them thrive when transplanted to your yard or garden. 
It is a very rare type of soil, occurring in only a few places throughout the 
entire world. 
And the Climate—Here at Inter-State we have a good long growing season— - 
time to make the husky plants you want to set out. And our winters are cold 
enough (down to 20 below zero) to assure hardiness. 
Who Built Inter-State? The real builders of Inter-State are people scattered 
over the whole face of America. All the way from the tip of Maine to Southern 
California, from Puget Sound to the Florida Everglades. People who love their 
homes and want to make them beautiful. Backyard gardeners. Farmers setting 
out orchards and berry patches—who wanted the best, because they knew the 
real profit is always in the best. Growers of roses and flowering plants—some 
of them wealthy, but most of them people who have had to spend carefully for 
the beautiful things in our catalogs. These are the people whose faith and 
suppport built Inter-State Nurseries. 
How It All Started. We three brothers as school children, during vacations 
and on Saturdays, worked for a large nursery. In 1919 we moved to Hamburg 
and established our own nursery, growing and selling at wholesale to other 
nurseries. In 1931 we decided that as long as we were growing the stock we 
should sell Direct-To-You, the final customer. So we issued our first catalog 
that spring. 
What People Liked. People liked the things we shipped them. ‘‘Those roses 
you delivered,’’ they would write, “have the most magnificent roots we have 
ever seen.’’ Then would come another letter telling us how well the plants were 
blooming—and often enclosing the names of neighbors who wanted our catalog. 
(We learned the power of the voice that tells good news across the back fence.) 
“That Something Extra.” Our early customers found that they could count 
on what we told them. They could tell, of course, that we were enthusiastic 
about our goods. But what pleased them most, we think, was the discovery 
that what we delivered was generally a little better than they expected. Our 
customers came to look to us for extra quality; for fair prices; and for alertness 
in searching out new varieties. They were impressed by our practices—like 
selling only fruit trees budded from proven bearing trees. 
They learned that the big question at Inter-State is, Will this product give 
the customer the permanent satisfaction he has a right to expect? Please con- 
tinue to count on “‘that something extra’ in value and quality. 
This, then, is a short story about Inter-State Nurseries, a national institution 
the largest of its kind, which has helped make America More Beautiful, More 
Fruitful. The proudest possessions we have are the thousands of voluntary 
letters telling about the greater enjoyment, better health, more beauty and 
the satisfaction of making homes better places in which to live. 
Send Living Gifts 
That Will Be Cherished for Many Years 
For Christmas, Birthdays, Mother’s Day, Easter, Anniversaries, For Any Occasion 
Each year more and more people wish to send their friends and 
loved ones Living Gifts. It is very easy to do. 
You select from our catalog whatever you wish us to send. Give us 
the name and complete address to whom you want it shipped. We 
will send this party a suitable Gift Certificate giving your name as 
donor and listing the stock you selected (without prices). It will be 
shipped at the proper planting time. 
We guarantee satisfaction to you and to those recewing the gifts. — 
