Description of Varieties 
AROMA 
Aroma is an old and well tried variety which has 
been a favorite in some sections for many years. Popular 
late shipping berry for south central states. The fruit 
is large, bright red with delicious aromatic odor and 
flavor, hence the name Aroma. A nice glossy berry with 
bright green cap and attractive appearance. Entire crop 
sizes up well for profitable long distance shipping. A 
real money maker for many growers. 
BELLMAR 
A FANCY EARLY SHIPPING BERRY 
The Bellmar has a number of qualities which make it 
outstanding in any list of strawberries. In some instances 
this berry has been reported to yield as high as 5,000 
quarts to the acre. 
As compared with Premier the plants are more vig- 
orous and produce more freely; the blossoms are perfect, 
ripening almost a week earlier than Premier and fruit- 
ing about as long. They are firmer than Premier and not 
so acid as Missionary. They rank high in dessert quality. 
The Bellmar plant growth is bright glossy green. 
The berries are a luscious bright red. Their bright green 
caps gives them a very effective appearance. This, to- 
gether with their large size, makes them one of the most 
beautiful berries we have ever grown. 
BLAKEMORE 
Our “Number One” berry this year. We will have 
a larger supply of this variety than any other to offer 
you, and we feel that we have concentrated on the 
“Number One” where quality and productiveness are 
concerned. The Blakemore has been successfully grown 
from Maryland to California. Ninety-nine per cent of 
the berries shipped from White County, Arkansas, the 
first largest berry growing district in the country, are 
Blakemore. 
The Blakemore is firmer than either of its parents. 
It will not puff and become soft during hot, moist weath- 
er. It will not bleed unless given unnecessary abuse and, 
unlike many other early berries, it retains its bright red 
coloring long after picking. ‘This fact, coupled with its 
earliness, gives it a great advantage in the wholesale 
markets. 
As a plant maker, a shipping berry and a prolific 
yielder, it has not been surpassed, and added to these 
qualities is the fact that it will_.grow and yield a fair 
crop under conditions unfavorable. to berry culture. 
Where other varieties of early strawberries will grow and 
yield, we firmly believe that the Blakemore will grow 
better, yield more berries of a better quality than the 
other varieties. The Blakemore is a tart berry of the 
Missionary type. It is slightly blunted at the point, conic- 
shaped, with broad shoulders. Its bright green cap curls 
upward when the fruit is ripe, making it easy to pick 
and cap. 
