When You Think of Fine Perennials 
Thanks, Everyone, For Thinking of... 
THE JOSEPH F. MARTIN CO., INC. 
America’s Leading, Exclusively Wholesale Source For Fine Perennials. 
Where Good Plants and Good Friends Get Together!! 
Dear Friends: 
This front page isn’t a salesman. It is the most valuable in the book 
and it is reserved everytime for thanks to our customer family — the 
most valuable asset that we have. 
Each year, it is becoming more deeply established in the trade that the 
Joseph F. Martin Co., Inc. is the prompt source for the complete assort- 
ment of hardy plants that tradesmen utilize so profitably. 
This happy circumstance can’t be anything else than a recommendation 
from those whom we serve so continuingly, and we can only await the 
opportunity to appreciate all of you appropriately. Perhaps the splen- 
did availability of hardy plants will help to do this for us. 
Featured in the background of every line in this book is QUALITY. 
Every plant that you will receive is at maturity, but not beyond it. You 
are delivered no seedlings, liners, or finely cut divisions. Your plant 
is through all stages of propagation. 
Not over or under grown, they are exactly at that point that will have 
them producing their fullness with you or with your customer. No part 
of the productive life of the plant is spent here, where it would be 
wasted for your purpose. 
The finest planting time for hardy perennial plants is in the fall. Mother 
nature affords the best conditions and the nature of our business 
affords the time. 
Here, we stand ready to receive our old friends and new, and to serve 
them promptly to take advantage of these ideal conditions. May we 
have the pleasure soon? 
Sincerely, 
THE JOSEPH F. MARTIN CO., Inc. 
A SPECIAL CASH DISCOUNT 
In effect, a cash discount is a profit on investment even before 
the merchandise is received, and we are glad to tender the 
advantage to you. For your cash consideration, take — 
2% 
ON ALL ORDERS OF $10.00 OR MORE 
