Why Things 
For years we have wondered at the lasting interest in keep- 
ing fish in the home. We have asked ourselves and our custom- 
ers again and again why so many people have made their 
hobby ‘Things Aquatic.” The answer lies not in a simple state- 
ment, but in several. 
Young or old, an aquarium is enjoyed by everyone. Here 
is pleasure and a hobby you are never too old to enjoy, one 
that you will never tire of. Physicians point out that a man’s 
hobby is an important means of complete mental diversion and 
physical relaxation. They encourage everyone to adopt a hobby. 
There Is Something About An Aquarium | 
A living picture—an aquarium fits in any room, unobtrusive 
to any color scheme or decor, demanding only a semi-permanent 
position on a table, bookcase, desk, aquarium stand, or built 
into a wall. 
In your home, in the office or waiting room, and in the school, 
an aquarium provides an enduring and educational hobby that 
is fascinating to both young and old. Here is pleasure, beauty, 
and relaxation from observation of your finnied pets; pleasure 
from which you will never tire. Here is nature at your elbow; 
in your aquarium, an ever changing panorama of undersea life 
and beauty. Vivid rainbow colored fish of odd shapes and sizes 
contrasted beautifully against the peaceful green background 
of graceful aquatic plants arranged to suit your aqua-scaping 
desires. Watch them live, watch them grow! 
To those of you who have already discovered the pleasure, 
beauty, and relaxation of “Things Aquatic’’ our catalog may 
only be a price list and booklet of information. To those of you 
who have friends who own an aquarium that you have admired 
and aspired to own one like it, we hope that our catalog may 
be the key opening the door to hours and years of untold beauty 
and pleasure from an aquatic hobby in your own home. 
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Aquatic 
For the adult an aquarium is a pleasant diversion from his work- 
ing world, and as well, a striking decoration to any room. For 
the child there is real educational value in a hobby that will 
grow with him. 
And remember too—''Things Aquatic” need not be expensive. 
We have listed in our complete catalog aquariums and equip- 
ment in all price ranges, to fit every budget. And be assured 
that all merchandise in our catalog is ‘‘Loveland Tested’’—for 
quality and satisfaction. 
Successful Aquarium Management 
Keeping fish in the home is simple and easy provided a few 
common sense rules are followed. In placing the aquarium of 
your choice, all that is required is a semi-permanent location 
away from chilling drafts or excessive heat. Good light, not nec- 
essarily sunlight, is essential to plant growth and a healthy 
aquarium. When setting up a new aquarium the gravel should 
be thoroughly washed and the water in the aquarium con- 
ditioned or aged before introducing the fish. Allow the water 
to stand at least 24 hours or use ‘’Water Rite Tablets” for the 
purpose of eliminating chlorine and other water purifying 
chemicals which are harmful to fish. 
Here are a few simple rules; if adhered to your troubles will 
be minimized and pleasure from your hobby increased and 
longer lasting. 
1. Don't over feed—cloudy water—gravel turning black at 
the bottom from decaying, uneaten foods are positive danger 
signals. Don't ignore them. Overfeeding causes the water to 
become unfit for the fish to live in. 
2. Don't overcrowd-——too many fish use up the oxygen con- 
tent of the water faster than it is replaced and cause the fish to 
die. An easy rule to remember—two fish per gallon of water. 
3. Avoid temperature changes—sudden drops in water tem- 
perature can be fatal to Tropicals. The best life insurance you 
can buy for your finny pets is a good heater and thermostat 
that will keep the water constantly between 74 and 76 degrees F. 
4. Keep your aquarium clean—dirty aquariums in addition 
to being unsightly are unhealthy. The dirt and refuse which ac- 
cumulates on the bottom of the aquarium should be siphoned 
off regularly and the sides of the glass cleaned with an aquar- 
ium scraper. Time spent cleaning the aquarium can be further 
minimized by using an air pump and filter. A filter will always 
keep the water pure and clean. When refilling the aquarium 
always use aged water or water made safe by Water Rite Tablets. 
5. Always—when adding new fish to your collection, quar- 
antine them in a separate aquarium for at least 48 hours. If they 
have been bruised or have become sick in transporting them 
to your home this quarantine period will enable you to discover 
whether or not your new fish are sick and you will be able to 
treat the disease without danger of contaminating your entire - 
aquarium. 
= dah Teh 
