DEAR VIOLET FRIENDS: 
We think, every year, “this is the great- 
est year yet for new, and beautiful violets” 
. and every year we have to change our 
opinion when we see the new seedlings 
come up. This year is no exception. The 
new varieties are the most gorgeous things 
we've EVER seen. The new GIRL doubles, 
the new variegated flowers and the new 
types of foliage are unsurpassed for bril- 
liance of color, beautiful combinations and 
large size. No matter how many. violets 
you now have, you'll get an entirely NEW 
thrill out of these fine hybrids. We want 
to again thank our friends for the fine let- 
ters complimenting us on our plants and 
packing. We will try to continue to deserve 
this praise by giving faster service and by 
perfecting every detail in packing, shipping 
and growing. 
Please visit our greenhouses when you are 
near Des Moines — we enjoy visiting with 
you and talking over the new things coming 
in violets. We'd like, too, to show you some 
of our new novelty seedlings that show ex- 
ceptional promise. 
Again, thank you— 
THE MAHR COMPANY 
a, ae 4 
PLEASE READ BEFORE 
ORDERING— 
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About Postage 
We pay postage on all orders of $7.50 or 
over. Orders amounting to less than $7.50 
please include 50c for postage, packing and 
handling. We do not ship C.O.D. as it slows 
down our delivery schedules. Money order 
or personal check is best way to remit. 
About Our African Violets 
Every plant we ship is a full, heavy, ma- 
ture plant in bud and bloom or about to 
bloom. We strive to give something extra 
in size and quality. There is a crisp, yet 
tough feeling, to a well-grown violet that 
an expert senses immediately on handling it. 
Proper greenhouse culture is the basis of a 
fine violet. We feel that our grower is the 
finest in the country. We're sure you'll agree 
with us when you see the results of his work. 
. . About Our Guarantee 
We guarantee each order we send out to 
be filled with plants of superior quality, true 
to name. We guarantee each shipment to 
reach you safely and undamaged. We guar- 
antee to replace any of our products that do 
not reach you in first-class condition, or re- 
fund your money, including any transporta- 
tion charges paid by you. Your order is a 
matter of personal and individual concern 
to us. 
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About Our Packing 
“| have ordered many violets, but | have 
never seen one packed so expertly as my 
Lady Geneva” . .. “My Double Neptune 
arrived in perfect condition, it continued to 
bloom without the slightest setback.” These 
are samples of the letters we receive. We 
feel that we have developed an almost com- 
pletely damage-proof method of shipment. 
About Shipping 
We ship the year ‘round, but acknowledge 
orders during severe weather and ship when 
weather moderates. We keep close watch 
on weather readings throughout the country. 
Please allow a reasonable time for delivery. 
Processing your order and packing must be 
done without haste to avoid mistakes and 
damage. All orders are filled in rotation. 
Out-of-stock items are usually available 
again within a month to 6 weeks, as we have 
new crops continually coming into shipping 
size. PLEASE ADVISE US IF WE MAY 
HOLD YOUR ORDER UNTIL PLANTS ARE 
AVAILABLE, in this way we can give you 
larger plants and finer stock of the new 
varieties. 
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About Mistakes 
If there is a mistake in your order, please 
tell us promptly and we will correct it. 
